And how you can leverage social media to give parents accurate information about their kid’s eye health.
How you use AI in your optometry business will depend on your needs, but we’ve got five areas where the use of AI could be implemented...
The dos and don’ts to maximize this powerful and cost-effective tool.
And why her first piece of advice is to keep your eye on the prize.
What do you want to see when you Google yourself tomorrow?
TikTok is projected to surpass 1 billion users by the end of 2023. Investing in the platform means valuing an audience with growing decision-making power.
Social proof in the form of online reviews encourages like behavior and this is especially true when it comes to healthcare.
There is an opportunity for optometry practices to fill a care void by combining services in one location to maximize synergies for professionals and convenience for...
Including 3 short-form video ideas you can try today.
The main driver of revenue — the staff — often gets the least amount of investment but they can make or break an office.
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