Connect with us


ECPs Share their Best-Selling Collections for June 2023

As Summer kicked off ophthalmic sales slowed while sunglass sales picked up. Evenso, there was one clear winner in the sun field.




ECPs Share their Best-Selling Collections for June 2023
An officially licensed product of the NFL, the Pittsburgh Steelers Holbrook is a classic frame design with Prizm Lens Technology in team colors, an official team logo etched on the lens and team marks on the temples. MSRP: $187

OAKLEY sunglasses, patients love the NFL frames, especially since we are in Steeler country. — Kimberly Riggs OD, Ligonier, PA

ECPs Share their Best-Selling Collections for June 2023

The Wiley X Omega is a lightweight safety frame built for style, protection and comfort. The Omega is complemented with powerful chunky arms, and sculpted nose pads for a snug fit. MSRP: $135

The ETNIA BARCELONA Stratford, TOMS Adler and Iris, SPY Brody, and WILEY X P17 and Omega. — Lorie Fox, Bakersfield Eye Care, Bakersfield, CA

Top-selling vision brands in June

Gucci (3), Lindberg (3), Altair (2), Barton Perreira (2), Charmant (2), Kate Spade (2), Pepe Jeans (2), Ray-Ban (2)


Maui Jim (14), Ray-Ban (6), Kate Spade (3), Oakley (3), Wiley X (3), American Optical (2), Coach (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in June. Join at

  • It has been slower for ophthalmics but Maui Jim is selling in sun. — Bethany C., Holland, MI
  • Kenmark and L’Amy across the board for optical; in sun, only prescription. — Kenneth W., Livingston
  • Our house made Optical Kitchen of course! People love creating their own color combinations. In sun, the American Optical General for the win. — Kevin C., Glenview, IL
  • In glasses, Aristar and Uber; in sun, Jimmy crystal. — Chris G., Inver Grove Heights, MN
  • Pepe Jeans glasses, great colors and magnetic sun clip; in sun, Avalon. — Carolann S., Quincy, MA
  • In ophthalmic: Lindbergh, State, Lafont, Onirico, and Giorgio Nannini. For sun, Maui Jim and custom jobs. — Pablo M., Atlanta, GA
  • Michael Ryen and Stepper opticals did really well last month. Wiley X suns all the way. Our patients have loved them! — Morgan D., Carmi, IL
  • We did a lot with the new Tura optical styles, lots of color and sparkle. — Jennifer L., Dansville, NY
  • OVVO. They are like man bait! If I have to tell you why you cannot understand. Maui Jim suns, amazing lenses and a wonderful company. — Amie R., Spring Hill, TN
  • Tiffany glasses and Ray-Ban suns. — Danielle D., Detroit, MI
  • Ørgreen‘s Better in Pink and in Yellow. I had to order it twice a week because I’m wearing it. Such a hit! Vuarnet Legends suns are having a moment and we have been getting a lot of traffic from their store locator. — Nikki G., Oakdale, MN
  • Pepe Jeans customers love how lightweight it is and that it comes with a clip. Maui Jim suns are fabulous, always a big seller. — Julie U., Jupiter, FL
  • First time having the Francis Klein collection in our boutique and city and who doesn’t love some sparkle and glam in their life? Held a Lindberg trunk sale and was busy the entire event. In sun, Maui Jim, people love the optics as well as the new fashion frames. Tom Ford with the magnetic clips and Lindberg, they are so light weight you don’t feel like you are wearing glasses. — Verbelee N., Orlando, FL
  • In ophthalmics, Scott Harris, thanks to the line’s variety. In sun, Maui Jim, it’s polarized, Rx’able, and has a good warranty. — Joanne L., Easton, PA
  • Barton Perreira glasses and Salt suns. — Gayle B., Austin, TX
  • Jimmy Choo glasses, they have just the right amount of bling. In sun, any Oakley and Coach for women. Coach offers a nice price point. — Scott K., Dover, OH
  • Zero G for men, particularly the acetates. UDM for women, the bright colors and easy to wear shapes have been popular. In sun, Cazal had a good month for us, iconic and classic, they keep on selling. — Jordan F., Baltimore, MD
  • Ted Baker glasses and Hobie sunglasses. — Patti R., North Andover, MA
  • Just put Gucci on the boards. People see that name and go nuts. Very stylish and great combinations of colors. For sun, we actually sell a lot of clips, i.e., Chemistrie, Revolution frames come with clip, even Visionaire spring loaded clips. — Robert Ray, S., Sterling Heights, MI
  • Pipeliner in both. — Buddy V., Baton Rouge, LA
  • Altair and Cole Haan frames and all of the Under Armour suns. — Melissa T., Branson West, MO
  • FYSH, Kliik and ILLA, all offer color, fit, and comfort. In sun, Carrera. — Pam P., Downers Grove, IL
  • Nike glasses, they get comments like “light and sporty.” In sun, Zeal, it’s a lower price point alternative to Maui Jim. — Lisa S., Vancouver, WA
  • Maui Jim suns, so many patients know the brand and know we carry a good selection. — Melanie J., Spring Hill, TN
  • Vera Bradley glasses have sold like hotcakes all of a sudden. Everyone loves the new styles and colors; Maui Jim suns. — Frances Ann L., Valdosta, GA
  • I always sell Taylor Madison. It is my best seller. Best price point for a glasses manufactured in Japan and the new styles and acetate colors are very fun. — Maui Jim suns. Dorothy R., Fairfield, CT
  • Ray-Ban in both. — Zachary D., Saint Peter, MN
  • Kate Spade, Global Optique and Avalon opticals; Polaroid and Wiley X suns. — Billy I., Florence, SC
  • Tura GX for women and Morel Lightec frames for men. Kate Spade continues to lead in sunglass sales. — Susan K., Phoenix, AZ
  • Polo, style and name recognition, and Coach, for the same reasons, are selling in both optical and sun. — Richard F., Wildwood, NJ
  • We’ve been doing great with the ECO line from MODO. The fact that the frames come with a sun clip has been great during the summer. The Kate Spade Velma heart shaped sunnies were a big seller lately … looking at you Taylor Swift! — Cynthia S., Lewis Center, OH
  • Super even spread… TitanFlex by a hair? Again, super even spread in sun too. American Optical, by a hair? The Saratoga in tortoise is always a great frame to have in stock in early summer, especially when you’ve got a giant poster of JFK chillin’ on a sailboat behind your front desk. — Jen H., Sandpoint, ID
  • Dior and Fendi by Thelios. We’ve had a few optician incentives that gave us reasons to move through some stock. Both brands have specific clients but when they come in, they usually purchase multiple pairs and stay loyal to the brands. Van Heusen does so well for men big and small, it’s clean shapes and colors really appeal to any man. Betsey Johnson sells SO WELL for our older ladies who need a little funk! Both price points are great for managed care as well as self-pay patients. We are LOVING Maui Jim suns since we brought it in last month. The lenses and frame quality are really unmatched and patients react so well to the brand recognition. — Sydney T., Pasadena, MD
  • ECO, Garrett Leight, our house collection LFVR Eyewear. In sun, it’s Raen and Garrett Leight. — Travis L., Logan, UT
  • The OWP and Mexx lines in ophthalmic. — Jennifer Y., Canandaigua, NY
  • iGreen, patients like the custom features and so many colors. — Kathryn C., Lititz, PA
  • Maui Jim suns. — Douglas H., San Angelo, TX
  • Humphrey‘s glasses, Maui Jim suns, and Kate Spade in both. — Amy D., Fergus Falls, MN
  • Barton Perreira and Anne et Valentin, new inventory received from VEE. Lindberg is always easy sell! In sun, Maui Jim has the best non-Rx lenses anywhere, and we love selling fun like Sabine Be, Anne et Valentin and Francis Klein in both RX and non. — Julie K., Bloomington, IL
  • Maui Jim prescription sunglasses and for optical frames Charmant Eyewear. — Chris C., Panama City, FL
  • Charmant Titanium frames and Ray-Ban took the lead in sun. — Robert L., Jefferson City, MO
  • Modo and Ducks Unlimited. The DU line just seems to be a line a lot of our male customers go with month after month. In sun, Wiley X edged out Maui Jim this month. — Mason C., Ozark, AL
  • Cazal and Gucci glasses. — Ben T., Miami, FL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular