Overall things slowed down with a more scattered representation of brands.
After the holiday hustle, it seems customers played it conservative the first month of the new year.
But the real story is these new products details.
It’s a pretty wide spread of brands with no runaway winner.
OVVO seems to be the month’s sleeper hit.
The old standbys seem to have been the safe bet.
Performance features ensure these frames offer style in motion.
Sunglass sales were hot and customers seemed more willing to spend.
It recently broke ground on the space and plans to move next year.
Sunglass sales are heating up despite a spat of shutdowns.
It was a wide spread of brands with sunglasses — and sun Rxs — starting to pick up.
And smart ways to sell them.
Sunwear for snow conditions saw an uptick.
Here’s how to sell the latest styles — including Rx wraps — and don’t forget the anti-fog!
Myles started the company in September of 1987.
He started the company in September 1987.
Independent brands generally outperformed the usual suspects.
Unseasonably warm weather helped boost sun sales.
Overall classic styles ruled ... with an attention-grabbing standout here and there.
Sunwear sales really picked up and BTS styles were hot ... even if actually going back to school wasn't.
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