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ECPs Share Their Best-Selling Collections for August 2023

Hot Sellers were all over the board. As one reader put it “I think last month was less notable for our usual highest performers than for the huge uptick in several lower categories.”




SALT. X RADFORD RS-600 sunglasses
SALT. Optics partnered with Radford Motor Company to design two sunglasses that explore the intersections of automotive and eyewear heritage. The SALT. X RADFORD RS-600 (shown) is reminiscent of Paul Newman racing Le Mans in ’79 wearing his signature teardrop shades, or Steve McQueen customizing his personal driving frames. Inspired by world-class F1 Engineering, they are a sunglass full of retro details – a true celebration of sunglasses in racing. MSRP: $750

Pierro Massaro glasses, they’re super colorful and numbered to 100 per piece. In sun, SALT Optics collaboration with Radford has gotten a lot of attention. — Jordan Flitter, Paris West Optical, Baltimore, MD

Prodesign 4771 eyeglasses

Beautiful, balanced and modern, the Prodesign 4771 is an appealing design for everyone. The round shape comes in a variety of well-balanced transparent and stylish colors. MSRP: Price upon request

Prodesign 4771 in ALL colors. It is the IT frame of the fall. soft round, unisex, comes with or without nosepads. We cannot keep it in stock. We joke that if you place the crystal one in front of a 13-year-old girl, your job is done, the sale is made. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND

  • The Bevel Cymbeline Titanium Frame in a cool shape sold it in several colors. In sun, the Barton Perreira Claudel, it’s a great classic sunglass style. — Gayle Bergthold, Capital Eye, Austin, TX
Top-selling vision brands in August

Fysh (3), Modo (3), Oakley (3), Charmant (2), Gucci (2), Igreen (2), Kate Spade (2), Lindberg (2), Morel (2), Ray-Ban (2), Tom Ford (2)


Maui Jim (13), Ray-Ban (7), Oakley (6), Invu (3), Revo (3), Barton Perreria (2), Wiley X (2)

*These are brands mentioned by multiple Brain Squad members when asked what sold well in August. Join at

  • Oakley Field Day opticals to back to school kid3s. — Becky Garoutte, Thomas Eye Care, Owasso, OK
  • Gucci eyeglasses. — Ben Thayil, OD, Lifetime Vision and Eye Care, INC, Miami, FL
  • Ørgreen and MODO frames and Maui Jim suns. — Bethany Cassar, Complete Eye Health, Holland, MI
  • In optical, Global Optique, Avalon, Kate Spade, while in sun, Polaroid and Wiley X. — Billy Isgett, Eyecare of Florence, Florence, SC
  • Pipeliner in both. — Buddy Vidrine, Acadian Optical, Baton Rouge, LA
  • Charmant…their titanium optical frames rock. When patients try on their frames they say it’s like a whisper! In sun, Maui Jim and Invu. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • Uber ophthalmics and Jimmy Crystal suns. — Chris Gregg, Inver Grove Heights Family Eye Clinic, Inver Grove Heights, MN
  • We’ve been doing a package deal with New York Eye frames and their Enhance frames FLY off the boards. They are inexpensive for us but have AMAZING style and color choices AND come with a two-year warranty. In sun, men and women LOVE Tom Ford. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Etnia Barcelona, the Morel family of frames for men and women, and Fregossi for value-priced packages. In sun, Ray-Ban and Maui Jim. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Ovvo opticals and Maui Jim suns. — Dorothy Reynolds, Eyes on Fairfield, Fairfield, CT
  • The NW77th Torn Socks. — Heather, Harrington, Optical Nomad, Denver, CO
  • I think last month was less notable for our usual highest performers than for the huge uptick in several lower categories: Nano Vista frames for the back-to-school crowd; SD Eyes‘ budget-friendly Port Royale/Durango frames, which are a perfect fit for the DME post-cataract frame allowance; and our Value Packages. All three of those categories were up double their normal volume, which is easy to explain: back-to-school; our typical summer surge in cataract surgeries since everyone tries to get their eyes done before snow and ice hit the roads again; and continued economic instability driving budget options upwards. In sun, Wiley X. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Fysh opticals, Fossil suns. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Nifties by Design Eyewear Group in opticals. Maui Jim suns. — Jennifer Yerden, Sights and Shades, Canandaigua, NY
  • Sold David Spencer out. Great styles colors and quality! In sun, it’s always Oakley. — Jim Williams, Eye to Eye Optometry, Mexico, MO
  • Poets Eyewear and Coco Song. They have gorgeous color and detail. Neurolens technology and moving all SV to digital because it’s what our patients deserve. In sun, Elle does very well in our locations for first time sun wearers in great lenses with an affordable frame. Once they purchase, they will ALWAYS wear suns and most likely from your optical. We are known for RX Maui and Oakley suns. — Karen Michaelson, KARE Consulting/ i wear by K, Wyoming, MN
  • Patients like that they Igreens are customizable and lightweight. For sun, we sell a lot of magnetic clip frames. — Kathryn Collins, OD, Kissel Eye Care, Lititz, PA
  • In optical, the Krewe Carson in Buff. In sun, the Barton Perreira Coquette in Laurel/Gold/Julep. — Kelsey Bredice, A Proper View, Winston Salem, NC
  • The Optical Kitchen Mag Mile is always a winner, as is the Oakland. In sun, nothing amazing but we have a new style called Icarus and the Danny coming soon that I think will be hits going forward. — Kevin Count, Corner Optical, Glenview, IL
  • SALT., Prada, and Versace ophthalmics, Ray-Ban and Maui Jim suns. — Lorie Fox, Bakersfield Eye Care, Bakersfield, CA
  • Maui Jim suns, they are the best and we all know the difference. Easy to demonstrate to patients. — Mark Clement, Gateway Eye Associates, Pittsburgh, PA
  • Mood and Ducks Unlimited opticals. — Mason Childers, OD, Wiregrass Eyecare of Ozark, Ozark, AL
  • The chunky plastic and translucent colors in Illa are a big hit. Revo is a good price for a polarized sunglass. — Maureen Garbis, Compass Eyecare, Oak Park, IL
  • The Darcie by Kate Spade in the Havana. It’s a great shape with a great tortoise color/pattern. As per usual, Oakley suns! — Morgan DiMaggio, Taylor Eye Care, Carmi, IL
  • The McAllister MC4507 in the Crystal color. I can’t keep that one on the board. It’s a great unisex style! In sun, the Prada PS 54IS, it’s an oldie but goodie. Good wrap but still stylish. — Nick Stubblefield, Eye Care Avenue, Frisco, TX
  • In optical, Lindberg, Thierry Lasry, State, Modo, and Lafont. We have other sun brands in the store, but Maui Jim practically sells itself. — Pablo Mercado, Highland Eye Boutique, Atlanta GA
  • FYSH and Kliik are always in the top percentage of ophthalmics. Invu and Ray-Ban in suns because of price point. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Silhouette glasses, Revo suns. — Paul Wilford, Tallahassee Eye Center, Tallahassee, FL
  • The Oakley OX 3217, any color or size. BAM! FYSH for women, they have outstanding styles. In sun, the Ray-Ban New Wayfarer, purple with gray gradient polarized lenses. Chic as #*@%. — Rick Rickgauer, Vision Associates, Girard, PA
  • Gucci glasses, they’re new to the office and everyone is buying them. All lines of sunglasses, we sell a lot of sunglass clips as well. — Robert Ray, M.A. Schwartz Optometrist and Associates, Sterling Heights, MI
  • Charmant Titanium ophthalmics win again. In sun, this past month it was Oakley. — Robert Lootens, Physicians Optical Service, Jefferson City, MO
  • Igreen customizable by Thema, hundreds of color options and shapes. — Scott Keating, Vision Trends by Dr. Scott Keating, Dover, OH
  • Dolabany and Morel opticals, Ray-Ban and Maui Jim suns. — Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
  • Say-Oh…a new Japanese line with Damascus steel temples that have a great jewelry feel. Amazing materials and combinations. Traction Productions is also a fantastic line with unusual acetates in thought provoking shapes. In sun, Revo. — Tamara Walker, Lakeway Optical/Lakeway Eye Ph, Austin, TX
  • Modo and Erkers in glasses. Garrett Leight in both. — Travis LeFevre, Krystal Vision & LFVR Eyewear, Logan, UT
  • Ray-Ban and Europa lines in ophthalmic, Maui Jim in suns. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN

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