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Most eyecare business owners see value in having staff handle multiple duties.
These four things will obliterate your focus.
He's got it in his blood.
Check out the latest in eyewear technology!
Go an extra mile to raise Myopia awareness.
Less is more when it comes to display.
Check these prescription solutions for snowy conditions.
Better listener, better sales.
Take a look at September's best-sellers!
This Colorado practice learned to ‘stop being afraid to offer the best’.
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
Here's how to explain the "intermediate area".
25 ECPs put who they are and what they do for a living in a sentence or two... or three.
Still classic, after all these years.
What you’d have said to that rude, frustrating or clueless patient ...
It's a Christmas story that will chill your heart.
These shoes were made for talking.
Looking back to the first time.
Who says glasses are just for summer?
Even if you’re an individual, group health insurance may be best for your business.
It's better to compare yourself to who you were yesterday.
If the average patient needs three pairs of glasses, why aren't doctors writing three prescriptions?
Sell more, produce more, be more creative, satisfy more customers... through happiness.
The doctor prescribed it for the customer; the optician said he'd hate it. Who wins?
Brain Squad members share their 2019 goals.
Find out a really cool present that matches an iPhone.
Some designs are worth coming back to. These classics make the cut.
Take a trunk show and turn it into a message of thanks to your customers.
End 2018 right, and start 2019 strong with this month's to-do list.
Incentivize your clients to visit your competitors. Then they'll realize how great you really are.