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Cutting edge materials, better moisture retention and increased comfort mean the market could reach more than $3 billion this year.
Instead, budget for them — plus other tips for spending less, managing wisely and selling more.
Safety specs no one would be embarrassed to wear and kids' frames up to the indestructible task among them.
"Greatest magazine ever written for small optical businesses."
The associate OD’s wife was supposed to be doing an audit; now she’s a potential whistleblower!
And like musicians, they give away merch to create brand loyalty.
First and foremost: Eyecare is not a job, it’s a noble career.
These edger and finishers mean you can forget those lab delays and become a one-stop-shop.
Hint: You’ll be more present, have more patience and better energy.
It includes a hammock, towering pine trees and getting back to nature.
Performance features ensure these frames offer style in motion.
Most commonly cited reason? You want to give the staff a break from you!
From the necessity of social media to electronic patient communications and online sales to inspiring an entirely new product line.
Ask yourself … Can you navigate those percentages solo? Are you content with your practice's current state? Your quality of life? Do you own the business...
They hail from Brooklyn to Seattle and points in-between.
Also some tips on how to get your advertising to resonate with a younger audience.
Their commitment to care and comfort shines through in countless details.
SOMA’s mid-century modern aesthetic and Palm Springs vibe overlay its ‘Old Boston’ bones.
Every issue of INVISION highlights optical businesses at the top of their game but our America’s Finest reveal issue really gives a lot of bang for...
There is a perception among some that independent eyecare practices and optical businesses are a dying breed. At INVISION, we never believed it. Our whole raison...
Sandi Eveleth’s Eye Care Marketing Club on the Clubhouse app offers an unscripted space for ECPs to learn and swap ideas.
1ST Place: A Proper View, Winston-Salem, NC OWNER: Andrew Bradbury, OD | URL: aproperview.com | YEAR FOUNDED: 2018 | AREA: 1,785 sq. ft. | EMPLOYEES: 2...
Such as add-on impulse buys and personalization tools.
Sunglass sales were hot and customers seemed more willing to spend.
NICHE Eyewear Boutique Vancouver, BC, Canada Valerie Afriat was born and raised in Montreal. She has been wearing glasses since the age of 7 and hated...
Including the acquisition of a beloved independent brand and a new nationwide ECP and consumer campaign.
Plus celebrating the elixir of the gods… coffee!
Is it bipolor lenses and latex surgery?
Marketing opportunities abound this season.
It’s not just for job hunting, but a hugely effective and under-utilized hub for targeting patients.