Inbox What You Love About INVISION and More Letters to the Editor for July-August “Greatest magazine ever written for small optical businesses.” Published 4 years ago on August 26, 2021 By INVISION Staff INVISION July-August 2021 ISSUE Share Tweet Thank you INVISION for keeping us all informed and motivated to get back out there and continue to serve our patients during these difficult times. — William Chancellor, Best Chance Optical, Forsyth, GA Over the last few months, I’ve learned a lot about eyes, fashion, and the industry from INVISION. — Emily Kincaid-Smith, Sports Optical Inc., Denver, CO Greatest magazine ever written for small optical businesses. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY I love the Real Deal column … I love seeing how other professionals look at a situation … It helps me to adjust my thinking while considering both sides. Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ My favorite magazine! Love every part! — Lindsey Pulford, Insights Eyecare, Manhattan, KS Thank you for such a wonderful publication. I love this magazine so much and it is truly one of the freshest bits of print I have seen in this business. I love the support of the independents and find so much great information each month. Thank you for bringing such greatness to the industry. — Deborah Myres, Visual-Inspirations, Richardson, TX INVISION is the only eyecare magazine I read at this point. Interesting content and great suggestions. It’s much more enjoyable than the questionable advertorial that most industry magazines have become. — Jason Klepfisz, OD, Urban Eye Care, Phoenix, AZ Related Topics:Featured INVISION Staff Since launching in 2014, INVISION has won 35 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. Contact INVISION's editors at editor@invisionmag.com. click to Comment(Comment) Up Next Here Are Your Letters to the Editor for September Don't Miss Appreciating “Pee Theory” and More Letters to the Editor for June SPONSORED VIDEO Shamir Driver Intelligence - Enhance Your Road Performance! Read more here. You may like Planning the Big Picture, and More of Your Letters to the Editor for May Too Many Meetings and More of Your Letters to the Editor For April Our Brain Squad Surveys and More Letters to the Editor for March Promoted Headlines On Trend and On Budget: That’s Affordable Luxury Modern Optical International Spark of Genius Shamir Value Driven Eyewear Modern Optical International Advertisement Latest Trending Videos Business & Practice Management2 days ago This Arizona Practice Combines Luxury Eyecare With Whimsical Branding and a Fresh Approach to Staffing Columns2 days ago Increase Capture Rate by Getting Rid of the Office “Fuddy-Duddy” Press Releases2 days ago New England College of Optometry Celebrates its 131st Commencement Ceremony Press Releases2 days ago Contact Lens Institute & McDougall Communications Win Second Straight Silver Anvil for B2B Content Marketing Press Releases2 days ago Anagram Recognized With Multiple 2025 Awards Vision Insurance Benefits Administration Business & Practice Management2 days ago This Arizona Practice Combines Luxury Eyecare With Whimsical Branding and a Fresh Approach to Staffing Products2 weeks ago ECPs Share their Best-Selling Collections for March People4 weeks ago It’s Not Just About What You Do, but How You Do It Business & Practice Management4 weeks ago Mission Statement Masterclass: 7 Optical Businesses That Got It Right Sponsored Content4 weeks ago On Trend and On Budget: That’s Affordable Luxury Podcasts4 weeks ago From Comedy to CEO: An Interview with Scott Shapiro Podcasts1 month ago LEADERSHIP: Your Success Depends on It Podcasts3 months ago Sandbox Stories by Dr. Scott Jens Podcasts3 months ago Revenue Rx: Optical Retail Wins Sponsored Content7 months ago Shamir Driver Intelligence™ Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Business & Practice Management2 days ago This Arizona Practice Combines Luxury Eyecare With Whimsical Branding and a Fresh Approach to Staffing Business & Practice Management3 days ago Patients at This Practice Just Seem to Get Weirder and Weirder Columns2 days ago Increase Capture Rate by Getting Rid of the Office “Fuddy-Duddy” Business & Practice Management4 days ago National Selfie Day, Sunglasses Day and More June Dates to Draw Attention to Your Business People3 days ago An Austin-Based OD Experiencing a Professional Evolution Through Practice Ownership Inbox1 week ago Planning the Big Picture, and More of Your Letters to the Editor for May Business & Practice Management1 week ago We Asked You to Sum Up the First 3 Months of 2025. Here Are Your Responses… Business & Practice Management1 week ago Write a Back-to-School Blog, Get Your Sunglass Displays in Shape, and More Summer To-Dos