Inbox What You Love About INVISION and More Letters to the Editor for July-August “Greatest magazine ever written for small optical businesses.” Published 4 years ago on August 26, 2021 By INVISION Staff INVISION July-August 2021 ISSUE Share Tweet Thank you INVISION for keeping us all informed and motivated to get back out there and continue to serve our patients during these difficult times. — William Chancellor, Best Chance Optical, Forsyth, GA Over the last few months, I’ve learned a lot about eyes, fashion, and the industry from INVISION. — Emily Kincaid-Smith, Sports Optical Inc., Denver, CO Greatest magazine ever written for small optical businesses. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY I love the Real Deal column … I love seeing how other professionals look at a situation … It helps me to adjust my thinking while considering both sides. Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ My favorite magazine! Love every part! — Lindsey Pulford, Insights Eyecare, Manhattan, KS Thank you for such a wonderful publication. I love this magazine so much and it is truly one of the freshest bits of print I have seen in this business. I love the support of the independents and find so much great information each month. Thank you for bringing such greatness to the industry. — Deborah Myres, Visual-Inspirations, Richardson, TX INVISION is the only eyecare magazine I read at this point. Interesting content and great suggestions. It’s much more enjoyable than the questionable advertorial that most industry magazines have become. — Jason Klepfisz, OD, Urban Eye Care, Phoenix, AZ Related Topics:Featured INVISION Staff Since launching in 2014, INVISION has won 35 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. Contact INVISION's editors at [email protected]. click to Comment(Comment) Up Next Here Are Your Letters to the Editor for September Don't Miss Appreciating “Pee Theory” and More Letters to the Editor for June SPONSORED VIDEO CTX: Flexible, Lightweight and Ready for Anything You may like Don’t Save Money and More of Your Letters to the Editor For February Your Thoughts on The Big Survey and More of Your Letters to the Editor Your Letter to the Editor for Nov-Dec Promoted Headlines ForEyes Solutions Goes Beyond Bookkeeping ForEyes CTX: Flexible, Lightweight and Ready for Anything EssilorLuxottica New Varilux® Immersia™ Advertisement Latest Trending Videos Products1 day ago ECPs Share their Best-Selling Collections for December 2025 Photo Gallery1 day ago These 9 Frames Show Why Fit Is the Real Statement Columns1 day ago Snowflakes and How They May Be Keeping Your Practice From Growing Press Releases1 day ago CooperVision Inducted into NSU Fellows Society Press Releases2 days ago Tobii Secures Design Win For Get Set Early – Provides Eye Tracking For Early Autism Screening Photo Gallery2 weeks ago Fun with Tape … and More Highly Creative DIY Eyewear Fixes From Your Clients Best Practices2 weeks ago Best Practices: Storytelling in Eye Care Practices Sponsored Content2 weeks ago ForEyes Solutions Goes Beyond Bookkeeping Photo Gallery2 weeks ago 8 Standout Eyewear and Industry Releases to Know Right Now Photo Gallery3 weeks ago These 9 Ultra-Minimal Frames Are Built for Function and Focus Best Practices2 weeks ago Best Practices: Storytelling in Eye Care Practices Best Practices1 month ago Best Practices: Building a Better Practice Through Continuous Training Best Practices2 months ago Best Practices: Adam Cherry on Lens Selection Sponsored Content2 months ago CTX: Flexible, Lightweight and Ready for Anything Best Practices2 months ago Best Practices: Colton Calandrella on Maximizing Your EHR Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Business & Practice Management3 days ago 5 Companies Bring Modern Aesthetics Together With True Optical Office Know-How People1 week ago Lil John Saves the Day! Cover Stories3 days ago Fix It or Pass It On? How Optical Practices Are Redefining Frame Repairs Business & Practice Management4 days ago ECPs Share How They Deal with Loyal Employees Who Are Resistant to Change Photo Gallery1 week ago 11 Images That Show Why Sea Eye Care in Norfolk, VA Was Named One of America’s Finest Optical Retailers Business & Practice Management1 week ago You Asked: How Do We See More Collaboration With the Companies We Outsource To? Products1 day ago ECPs Share their Best-Selling Collections for December 2025 Products2 days ago A Little ‘Treat’ and More Business Boosters for February