Connect with us

Inbox

Inbox: Letters to the Editor for February 2024

Independents … keep your collective chins up and move forward with gusto!

mm

Published

on

  • No deal! If it’s not in your price range we are happy to offer you something of quality that fits within your budget. Can you walk into Nordstrom and ask them for a deal on a pair of shoes you can’t really afford? Nope! — Amy Frost, Logos Vision, East Brunswick, NJ
  • I’m not one who likes to negotiate. I feel if you’re not confident in your product or pricing then you should recalculate. When people ask for a “deal” it devalues my credibility and my product. — Kim Hilgers, Akre & Clark Eyecare, New Ulm, MN
  • Lots of sound advice. Always looking for interesting, helpful books to read so I usually go for the ones mentioned in an article first. If it made it into INVISION, it’s probably worth picking up from the library. — Abe Zami, Viewtopia NYC, Brooklyn, NY
  • We want to have more trunk shows. We had a good year but our sales were a little stagnant even though we invested more in the business. Also, there is a little more competition in town so we are going to hit it harder in promoting our new lines. — Nancy Revis, Uber Optics, Petaluma, CA

EDITOR’S NOTE: You’re in luck, Nancy! March’s Special Feature is on how to host the perfect trunk show. Be sure to check it out!

  • I enjoy reading the articles in INVISION, especially when they focus on a single practice. It is great seeing what others are doing with their business. — Brent Miller, Albright Opticians, Lancaster, PA
  • Independents … keep your collective chins up and move forward with gusto! This is our year!!! — Tamara Walker, Lakeway Optical/Lakeway Eye Physicians, Austin, TX

SPONSORED VIDEO

Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular