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Inbox: Letters to the Editor for February 2024

Independents … keep your collective chins up and move forward with gusto!




  • No deal! If it’s not in your price range we are happy to offer you something of quality that fits within your budget. Can you walk into Nordstrom and ask them for a deal on a pair of shoes you can’t really afford? Nope! — Amy Frost, Logos Vision, East Brunswick, NJ
  • I’m not one who likes to negotiate. I feel if you’re not confident in your product or pricing then you should recalculate. When people ask for a “deal” it devalues my credibility and my product. — Kim Hilgers, Akre & Clark Eyecare, New Ulm, MN
  • Lots of sound advice. Always looking for interesting, helpful books to read so I usually go for the ones mentioned in an article first. If it made it into INVISION, it’s probably worth picking up from the library. — Abe Zami, Viewtopia NYC, Brooklyn, NY
  • We want to have more trunk shows. We had a good year but our sales were a little stagnant even though we invested more in the business. Also, there is a little more competition in town so we are going to hit it harder in promoting our new lines. — Nancy Revis, Uber Optics, Petaluma, CA

EDITOR’S NOTE: You’re in luck, Nancy! March’s Special Feature is on how to host the perfect trunk show. Be sure to check it out!

  • I enjoy reading the articles in INVISION, especially when they focus on a single practice. It is great seeing what others are doing with their business. — Brent Miller, Albright Opticians, Lancaster, PA
  • Independents … keep your collective chins up and move forward with gusto! This is our year!!! — Tamara Walker, Lakeway Optical/Lakeway Eye Physicians, Austin, TX


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