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Frame companies partner with lens manufacturers to offer combined product.
Keeping a journal is easier today than ever before.
THERE IS NOT A part of the business that technology doesn’t touch. A daunting prospect for those of us who are less than tech savvy. Nonetheless,...
This approach kicks Buyer’s Remorse in the pants!
This criminal had no taste.
Personal recommendations are more important than they've ever been before.
Call us "condescending hipsters", and you're gonna get hurt.
Find out what’s happening on the local fashion scene.
All aspects of the business come together to create a "complex masterwork".
A request for ASL translation shakes up this small office. Does the practice have any options?
Many who don't promote are enthusiastic about the idea.
See the new and upcoming technologies that have the Brain Squad geeking out.
EyeWearhaus in St. Louis MO came up with what we believe is a great example of a campaign whose clear goals and execution yielded clear rewards.
You ask for their support; give them yours.
Raise awareness about the importance of using protective eyewear while playing hoops.
Try to grab a long weekend to recharge.
Seeing Is a Gift Think About Your Eyes has launched its 2018 advertising campaign featuring their “Seeing is a Gift” message. Ads will run throughout the...
Vernon Gantry, a line out of Long Island City designed by ODs to be sold as affordable packages to compete with Warby Parker. Amazing quality. Larah...
Mod Squad Get your fine art fix with the latest additions to the MODERN ART COLLECTION. The model A389, one of three new styles, features a...
These newer eyewear companies — all born in 2012 or later — express unique vision and articulate their reverence for innovation through their designs.
Want! Seriously dying for these statement earrings from I STILL LOVE YOU NYC. Their Classic Eye Earrings are laser cut acrylic made by hand to order in...
In Alma, GA, Family Vision Care has added a stunning new optical to a full-service optometry practice that’s been drawing patients from near and far for...
Why the written word has its place in patient care.
Even with its changing demographics, optometry hasn’t escaped the gender pay gap.
Here's how to elevate your buying experience.
So you're a fighter? Me too.