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9 Upstart Eyewear Brands Making a Name for Themselves

These newer eyewear companies — all born in 2012 or later — express unique vision and articulate their reverence for innovation through their designs. 

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Ruth

Classic but modern. Hard but soft. Feminine but wild. The RUTH sunglass from Caroline Abram in violet is a radical juxtaposition of form and fashion. A timeless cat eye shape with a contemporary nylon front featuring leather texturing paired with sleek titanium temples. Old and new, sensual and simple, a frame for women who aren’t afraid to be their perfectly imperfect selves.

carolineabram.com

$476.00


Kuboraum

Hand-hammered finishing and a six-rung bridge element give model H54 a bona-fide rustic-meets-futuristic sensibility. The masks, as the company calls them, are conceptualized in Germany and handmade in Italy.

kuboraum.com

$564

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Krewe

The architecture of the Big Easy’s French Quarter iron balconies offers inspiration for the BUFF PALLADIUM with a rounded shape.

(504) 684-2939, krewe.com

$275


Article One

Part of the Mixed Materials Capsule, the VISTA offers a combination of sheet metal and acetate. The Pinoptik family, which runs the northern Italy factory where it’s made, also produces a line of prosecco … file under “Best Multitasking Ever.”

(844) 376-4669, articleoneeyewear.com

$285

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Privé Revaux

Hit the books with the SCHOLAR, made with corrosion-resistant nickel silver and TR90, and featuring three-barrel hinges.

priverevaux.com

$29.95


Smoke X Mirrors

The glamour of the ‘50s comes to life on the BUONA SERA, an all-acetate frame. It’s romance all around for a style inspired by Italian music and made in France.

(203) 733-4173, smokexmirrors.com

$245

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Kirk & Kirk

Color and light share the driver’s seat on the double decker that is the Spectrum collection. The ANNA, an acrylic frame, features two of the eight new colors created for the line.

(44) 1273 963129, kirkandkirk.com

$449


Fetch

Introducing everyone’s new best friend: The Fetch Find Collection, including the RILEY, which features embedded locator technology to solve the lost eyewear problem once and for all. All profits from the collection go toward animal welfare and rescue.

(877) 274-0410, fetcheyewear.com

$150


Perverse

No matter how you shuffle the deck, the ACE is in the cards. A cool product of L.A.’s autumn 2016 heatwave, Perverse delivers style, substance, and sexiness. All polycarbonate and full-framed acetate styles are Rxable.

(213) 741-0655, perversesunglasses.com

$50


Freakshow

Created in France in 2013, this upstart made its way to the U.S. in late 2017. Inspired by all things cinematic, the frames — including the MAGNUM — are made with a nylon composite material. The transparency and shades of the colors define the collection.

(888) 961-4675, madvision.com

$205

Rachel Bozek is a contributing writer for INVISION.

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Better Vision

Teleoptometry Tools Redefining the Meaning of ‘Phoning it In’

With about 200 different telehealth models being run today, ECPs have to decide which tools, if any, add value to their services.

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OCULAR TELEHEALTH, WHICH delivers eyecare remotely through medical equipment and telecommunications technology, is a hot-button issue right now. The question of whether it can offer a viable alternative to an in-person comprehensive exam is being intensely debated. What’s driving its progress are rising health care expenses as compared to the lower costs and added convenience it offers to patients.

There are about 200 different telehealth models being run these days in the U.S. and abroad, says Vitor Pamplona, founder of EyeNetra, which enables its customers to build their own telehealth models. And they are all different and generally protective of their own way of doing business. “The beauty of the state of vision care today is that anyone can build their own fully functioning telehealth system, using state-of-the-art tools like EHR-enabled AI-based voice assistants, blockchain storage and crypto vision benefits all the way down to the most basic one-on-one patient coaching approaches,” Pamplona explains. “Software is cheap. Technology is cheap. The field is booming but in a very diverse and decentralized way.”

While some states, such as Indiana and Connecticut, prohibit ocular telehealth, the majority allow it. One of the fastest growing entrants is 20/20NOW, which has completed 78 installations of its Ocular Telehealth Solution and expects to complete 125 by year-end. “Optical retail has always embraced ocular telehealth,” says Chuck Scott, CEO of 20/20NOW. “We are now seeing a trend within private optometry to utilize ocular telehealth within their practice, primarily for practice expansion, revenue improvement and better work/life balance.”

Given an abundance of options, the challenge now facing ECPs is to decide which tools, if any, add value to their services.

Smart Vision Labs

SV One, a handheld, smartphone-based autorefractor.

(212) 796-6124, smartvisionlabs.com

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Digital Optometrics

DigitalOptometrics’ Teleoptometry

Eye Exam (877) 506-0002, digitaloptometrics.com

D-EYE

D-EYE’s Smartphone-based Retinal Imaging System

(401) 473-6323, d-eyecare.com

20/20NOW

Ocular Telehealth Solution

(844) 843-2020, for2020now.com

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RightEye

Tests called Functional Vision EyeQ, Brain Health EyeQ, Reading EyeQ and Sports Vision EyeQ.

(301) 979-7970, righteye.com

EyeNetra

Digital Lensometer

(617) 684-5680, eyenetra.com

Smart Ways To Use Teleoptometry Tools

Joseph Ianni, Swift Eyewear, Massena, NY

The option to find doctors locally was limited so we purchased hardware from DigitalOptometrics to provide eye exams. We book a 30-minute complete eye exam and the system can accommodate walk-ins too. It has proved to be an amazing solution and we’ve carried out hundreds of exams since we went live in January. Our technician carries out pre-tests and then we videoconference in a doctor who looks at the results and can control the phoropter remotely and then sends us a prescription electronically. Our patients love the seamless experience and they’re happy they don’t have to travel to see a doctor.

Brian Chou, OD, Revision Optometry San Diego, CA

These are interesting times as technology impacts the evolution of optometry. Many new forms of teleoptometry are startups and like all startups some will succeed and some will fail and some could even get their technology acquired. The alternative distributors of online glasses and contact lenses are focused on giving prescription renewals online. More ambitious technologies offer digital retinal imaging using AI to diagnose diabetic retinopathy. We used to think autorefractors were a threat and now we see optometrists embracing them in their practices to improve efficiency. 20/20NOW is an enterprising outfit that helps clinics and opticals by giving non-dilated eye exams to patients so they can get a prescription when the doctor is not present. Stanton Optical allows patients in all its offices to videoconference with a remote doctor. So, looking to the future, I do believe there’s an opportunity for ODs to use online screenings to drive patients to use their services.

Ericson Quintanilla, Greenleaf Optical Compton, CA

We use the SV One from Smart Vision Labs to get a prescription for patients who don’t have access to a doctor or the fee to see a doctor. For $40 we give them an eye exam and free readers. Letters from the device are transferred to my laptop, where I add comments and send an email to some doctors in New York. I normally get a prescription back from them within 10 minutes. The patient then buys their glasses and single vision lenses from us. I also work with an online insurance company, Patch, that allows me to use their vision benefits.

 

 

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The Eyes, The Ears and More Business Boosters for June

Including the ‘Opticians Helping America See’ branding.

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Hey Stud!

The MEJURI Evil Eye Studs will stand out amongst the rest. Handcrafted in 14k solid gold with a blue sapphire (also available in white sapphire), it’s an investment pair you will never want to take off.

$110

mejuri.com

Real-Time Likes

Boost your social media reach with a Real-Time Like Counter from SMIIRL. Simply place it on your checkout desk and invite customers to like your Facebook page from their phone. They will see the count go up as soon as they click! Available in five-digit and seven-digit models for Facebook — and also as a Follower Counter for Instagram.

$389-$569

smiirl.com

Helping America See

The OPTICIANS ASSOCIATION OF AMERICA (OAA) is convinced that widespread branding and marketing of the field of opticianry is vital since the average consumer no longer knows the difference between an optician, an optometrist, and an obstetrician! The OAA is selling, through Land’s End, dozens of customizable Opticians Helping America See items.

Prices vary

oaa.org/branding

The Eyes and The Ears

A recent large study estimates that approximately 69 million Americans aged 40 years or older have experienced some form of vestibular (inner ear balance) dysfunction. To assist individuals experiencing dizziness and balance problems which may be contributing to visual dysfunctions, NORA and VEDA developed The Vestibular-Vision Connection, a downloadable patient-education resource.

Free

invisionmag.com/071903

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The Myopia Epidemic Explained

The World Health Organization says that myopia among children is approaching epidemic proportions. According to the new book A PARENT’S GUIDE TO RAISING CHILDREN WITH HEALTHY VISION by pediatric optometrists Dr. Noah Tannen and Dr. Nicholas Despotidis, the reasons are genetic and environmental. The book provides “a tool to allow parents to make the best decision for their own children when it comes to vision.”

$19.99

invisionmag.com/071902

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Marcolin Hits the ‘Street’ with Adidas and More of What You Need to Know for June

Plus myopia ‘Cliff’s Notes’ from CORE and proof that optometry improves health.

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Marcolin Gets Sporty with Adidas

Marcolin Group and Adidas have entered into a licensing agreement for the development, manufacture, marketing and sale of eyewear products under the Adidas Badge of Sport and Originals labels. Under the new agreement, effective until 2024, the first eyewear collections will hit the market beginning in 2020. The Adidas Badge of Sport eyewear styles will provide a comfortable fit, ensuring the ultimate vision and lens protection; while the Originals collection will be inspired by street culture and loyal to the DNA of the adidas Originals brand. marcolin.com

Five Minute Myopla Updates

CORE (Centre for Ocular Research and Education) has published “five minute overviews” of each white paper The International Myopia Institute (IMI) has developed. In conjunction with Dr. Kate Gifford, CORE has also created a downloadable set of practical tips on how to implement the clinical management guidelines in practice. The summaries, reference guide and additional myopia management insights can be accessed by ECPs for free on the Contact Lens Update site. contactlensupdate.com

Optometry’s Health Role

The American Optometric Association is highlighting a new report by Avalon Health Economics, Optometry’s Essential and Expanding Role in Healthcare, which details the benefits across the health care system of ODs practicing at the full extent of their training. Findings include: Expanded optometric scope of practice nationally would result in an annual savings of $4.6 billion; and 62 percent of Americans trust their OD to provide their eye health and vision care, statistically equivalent to the 64 percent who trust an ophthalmologist. avalonecon.com

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