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9 Upstart Eyewear Brands Making a Name for Themselves

These newer eyewear companies — all born in 2012 or later — express unique vision and articulate their reverence for innovation through their designs. 





Classic but modern. Hard but soft. Feminine but wild. The RUTH sunglass from Caroline Abram in violet is a radical juxtaposition of form and fashion. A timeless cat eye shape with a contemporary nylon front featuring leather texturing paired with sleek titanium temples. Old and new, sensual and simple, a frame for women who aren’t afraid to be their perfectly imperfect selves.



Hand-hammered finishing and a six-rung bridge element give model H54 a bona-fide rustic-meets-futuristic sensibility. The masks, as the company calls them, are conceptualized in Germany and handmade in Italy.



The architecture of the Big Easy’s French Quarter iron balconies offers inspiration for the BUFF PALLADIUM with a rounded shape.

(504) 684-2939,


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Part of the Mixed Materials Capsule, the VISTA offers a combination of sheet metal and acetate. The Pinoptik family, which runs the northern Italy factory where it’s made, also produces a line of prosecco … file under “Best Multitasking Ever.”

(844) 376-4669,


Privé Revaux

Hit the books with the SCHOLAR, made with corrosion-resistant nickel silver and TR90, and featuring three-barrel hinges.


Smoke X Mirrors

The glamour of the ‘50s comes to life on the BUONA SERA, an all-acetate frame. It’s romance all around for a style inspired by Italian music and made in France.

(203) 733-4173,


Kirk & Kirk

Color and light share the driver’s seat on the double decker that is the Spectrum collection. The ANNA, an acrylic frame, features two of the eight new colors created for the line.

(44) 1273 963129,



Introducing everyone’s new best friend: The Fetch Find Collection, including the RILEY, which features embedded locator technology to solve the lost eyewear problem once and for all. All profits from the collection go toward animal welfare and rescue.

(877) 274-0410,



No matter how you shuffle the deck, the ACE is in the cards. A cool product of L.A.’s autumn 2016 heatwave, Perverse delivers style, substance, and sexiness. All polycarbonate and full-framed acetate styles are Rxable.

(213) 741-0655,



Created in France in 2013, this upstart made its way to the U.S. in late 2017. Inspired by all things cinematic, the frames — including the MAGNUM — are made with a nylon composite material. The transparency and shades of the colors define the collection.

(888) 961-4675,


Rachel Bozek is a contributing writer for INVISION.




When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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