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Do you consider yourself financially savvy? Think there is alway something more to learn? You’re right … Welcome to our new series to help ECPs manage...
Their responses were both understandable and hilarious.
In the battle of independents versus corporate optometry, the underdog can once again come out on top.
The former eye doc isn’t helping. What’s the protocol here?
This Texas optician and luxury frame aficionado says it all comes down to relationships.
They can be applied to any business, big or small, across industries, so get ready to start downloading.
They passed on ‘Acme Optical’ and came up with monikers that help them stand out.
Including protecting yourself from small claims litigiousness and email vs. text marketing.
With these 3 ways to make your selection easier to love.
From style accents to full frames, we have 9 specs and sunnies that prove extruded design can work for all.
The team reflects the diversity of their Atlanta community and bring it the service they deserves.
Plus two resources that provide new tools for ECPs and parents.
But both sides of the issue agree it’s “just too expensive.”
While beauty is the common thread that unites them.
The first of a four-part series on storytelling to strengthen your brand.
Having your kid call in for you is a special sort of low.
Plus new products to keep the negative energy at bay.
There are now several industry-specific financing institutions and credit cards to choose from.
We are trained to ferret out the information we need, even when we don’t know what it is we need until we start digging.
Property ownership. Most don’t, but want to. For many, it’s the final, elusive piece of the small business puzzle … For others leasing is where it’s...
Sun sales unsurprisingly sufffers, but brand variety in ophthalmics was refreshingly diverse.
Plus Vision Expo East is here and there is no shortage of ways to capitalize on the buzz.
Get to know the man many of you have told your stories to a little better, find out what forces formed him, and how he unwinds...
My fearless prediction: Q1 will be a bit “off” but by the second half of the year things will be strong! — James W., Lilburn, GA...
But still leave time for self-love and optimism! It’s called balance.