Connect with us


5 Social Media Tools You Can’t Live Without

They can be applied to any business, big or small, across industries, so get ready to start downloading.




SOCIAL MEDIA HAS become an essential part of our lives and that includes our businesses. While social media sometimes gets a negative connotation, it’s a great tool for customer acquisition, increasing brand awareness, and growing bookings.

With so much noise in the social media market, it can be difficult to find the ones that are actually useful and can help build your business. We’ve rounded up the top five social media tools we couldn’t live without so you can streamline and simplify your social media strategy. These tools can be applied to any business, big or small, across industries, so get ready to stop the search for your next social media tools and start downloading.


Canva is an online design tool that simplifies digital design creation. With a drag-and-drop interface, it is intuitive and easy to use, even for those without previous digital design experience. With over 50,000 templates to choose from, you can use Canva to create and design all of your digital and social media assets, from Instagram grid posts and stories, to Facebook page banners and ads; even business cards and email signatures.



Navigating Hootsuite’s clean interface is simple and offers post scheduling and sharing, analytics, and team management across platforms. With over 150 integrated apps like Zendesk, Shopify and Canva, it helps you grow your reach and manage all of your social media networks.


Lightroom is an online photo editor that allows you to create beautiful edits with one-touch presets. Whether you’re looking to simply crop and sharpen images or filter them to match your branding, Lightroom offers simplified photo editing to help bring your creative visions to life. You can also use Lightroom as a mobile app enabling you to edit pictures straight from your phone. Lightroom also offers Lightroom Academy to help you fine-tune your photo skills and learn more about image processing.


Never miss out on a chance to interact with a customer or patient, even when you’re not at your computer. With Chatfuel, an automatic messaging chatbot, you can create responses to your most frequently asked questions that can be responded to directly in direct messages or comments. Chatfuel provides templates to help drive sales and generate leads and also offers analytics on conversations, allowing you to automate them more efficiently. Chatfuel can be used with Facebook Messenger, Instagram and as an integration on your own website.



It’s important to get into the headspace of your target audience; what kind of questions are they asking that you can be the one to answer? provides the user with questions people ask in relation to keywords. For example, the keyword “optical” returns questions like “What does OD and OS mean?” and “What are the best lenses for glasses?” Staying a step ahead of what your audience is asking allows you to answer their questions, improving your SEO ranking, and generating more headline clicks.

Whether you’re just delving into the social media landscape or are a seasoned pro, these tools can help you grow your reach, increase brand awareness and generate more leads.

Sam Johnson is a content writer and editor at Marketing4ECPs. With a passion for marketing and storytelling, Sam enjoys writing for all sorts of publications, from magazines to books. Sam can be reached at


Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular