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Regardless of who wins … In fact, some are already feeling the effects.
From tattoos to alter-egos, you came through.
Prioritize based on what will provide the most significant return on investment in terms of improving patient care, operational efficiency, and practice growth.
Plus, what to do with an underperforming star recruit.
And its owner, staff and patients are glad they did.
It isn’t always about increased revenue, reducing ostensibly fixed expenses can be a simpler and more straightforward approach.
INVISION is the magazine for the American eyecare professional, what do you want to see?
It’s time to note the shift away from gender conforming eyewear shapes with these non-binary eyeglass and sunglass styles.
Was this the best solution under the circumstances? Our readers weighed in — and you can too.
And he feels richly rewarded for it, personally and financially.
A 4-step plan for answering a fundamental question and to get to where you want to go.
It might seem like you’re going above and beyond but birthdays and anniversaries mean something to most of us.
Like finding the perfect balance of failure and encouraging staff to live in a fantasy world.
Including a fun staff spiff idea and teaching your kids first hand why what you do is so valuable.
Though a few (sun) brands still garner many mentions, ophthalmic frames sales seem to have gotten much more evenly spread.
But just so we’re clear, don’t laugh off the possibility of serious eye injuries from fireworks or the marketing potential of the 2024 Paris Olympics!
Don’t sell many suns? We can fix that.
The best ideas we’ve presented over the last 10 years distilled to create our dream optical business, alongside a timeline of the ups and downs we’ve...
Including a dust eliminating tool that just looks like fun and a new book for kids that teaches about vision, empathy and inclusivity.
Kind words from longtime friends...
INVISION celebrates our ‘fur-sighted’ readers' store pets.
Pops of color, bold shapes and a heavy dose of technology are the order of the day.
Plus, employment non-competes are no more thanks to the FTC and a new campaign that highlights the importance of comprehensive eye exams.
Yep, it seems the Dog Days have arrive early…
Google Ads stands out for its efficiency, targeting capabilities, and measurable results. Implementing them could serve as the linchpin in a marketing strategy, capable of steering...
There's a growing demand for eyecare, and we need to leverage technology like AI so we can be more efficient in our daily tasks, direct better...
But that sadness doesn’t last long for this hobby enthusiast because she has plenty of fun activities to keep her busy and there is always a...
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