Get one free year of the publication American eyecare professionals love most!
Along with an inspiring tale of overcoming adversity.
Don't miss these important dates.
Plus tips for making the most of the upcoming Vision Expo.
Channel that sort of excitement every Monday with your own Monday Morning Mission Statement.
Burnout. According to retail consultant Vince Rath, it starts “when we experience the world in a way that doesn’t align with our expectations,” leaving us feeling...
This patient-appreciation event made for a great business-building tool.
Remember: your convenience is never as important as investing personally in relationships.
No. 1 on the most-despised list: cleaning.
It gives you both a break.
Curiously weak lashes!
And she has the wardrobe to prove it.
We all get out of alignment from time to time, but you don’t have to stay that way.
From hearts to octagons to triangles, these shape shifters shine.
While reducing turnaround time and errors for happier patients.
Behavioral researcher and author Alfie Kohn likes to tell a joke that many small business owners can no doubt relate to: An elderly man who lives...
Not to mention a Social Media Content Calendar to help jump start your marketing efforts.
Loving the love from you readers!
See the latest eyewear in skin-tone colors.
Transparency, Lace and Cut Outs for the win.
But the 27 percent who have would do it again.
But always bring donuts if you're running late.
An order is canceled after the insurance company steals the work. How must the office react?
Getting a head start on what could be a volatile year, and more advice for February.
Also, Levi's for eyes and three very special women.
Check out the products that have been flying off the racks.
For these businesses, delicious tastes and smells are a selling point.
This isn't Walmart.
Get rid of that hairy arm!
Online eyewear sales will only ever get so much of our business.