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Eyecare People Reveal the Menial Tasks They Hate the Most

No. 1 on the most-despised list: cleaning.

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THIS MONTH’S QUESTION

What is the one necessary, menial task that has to get done in your office that everyone hates doing?

Putting away trial contact lenses. — Elizabeth Atkinson, OD, Atkinson Eye Care, Algonquin, IL

  • Voicemails. — Katie Kelly, Ochsner Optical, New Orleans, LA
  • Inventory. — Michael McConnell, Sight Optical, Grand Rapids, MI
  • Putting water in the fish tank when its low. I hate it when it’s even 3/8” low. I think I’m the only one that notices. — Julie Kubsch, Specs Around Town, Bloomington, IL
  • Filing. Filing. Filing. Also, yearly inventory and cleaning. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • Cleaning demo lenses and display shelves. Ugh. — Renee Berry, Nappanee Family Eyecare, Nappanee, IN
  • That’s an easy one: collect the garbage. And I am sure that at times they would like to include me in it! — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Cleaning the toilet. — Rick Rickgauer, Vision Associates, Girard, PA
  • Answering the telephone. — Charlene Gordon, Family Eye Care, Monroe, LA
  • Cleaning demo lenses. It never ends! — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • Reminder phone calls for the next day. — Susie Phillips, Dr. Brendon Johnson, OD, Pekin, IL
  • MIPS/MACRA. — Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
  • Calling back that one patient that has had three redos and nothing seems to help their vision. — Lee Dodge, OD, Visualeyes Optometry, Sherman Oaks, CA
  • Recalls … actually calling patients when they are over two years past due. — Betty Aretz, The Eyecare Boutique,Wexford, PA
  • Taking the garbage out! — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • Cleaning demo lenses! But it’s necessary so patients aren’t trying on frames with fingerprint-covered lenses. Yuck. — Cassandra Nash, HD Optical Express, Lansing, MI
  • Stamps and labels for recall cards and statements. — Brad J. Dobson, OD, Bee Cave Vision Center, Bee Cave, TX
  • Keeping stats. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Scanning in paper files to our new software. — Travis LeFevre, Krystal Vision, Logan, UT
  • Cannot really put my finger on one task but I assure you I am the one that does it. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • Making sure all the financials match at the end of the day. It’s always a hold your breath moment. — Dr. Chani Miller, Park Eye Center, Highland Park, NJ
  • Contact lens trial inventory. — Larah Alami, OD, Hudson River Eye Care, Tarrytown, NY
  • Putting away lab sheets after we dispense. We are still on paper!— Jim Williams, Eye to Eye, Mexico, MO
  • Dusting. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • Putting away contact lens trials. The worst! — Katie Gillenwalters, Clifton Park Eye Care Associates, Clifton Park, NY
  • Clean the bathrooms. — John LaShorne, Brown County Eye Care, Nashville, IN
  • Cleaning the frames on display! — Selina McGee, OD, Precision Vision, Edmond, OK
  • Taking out the trash. I have seen more fights break out over this one thing than any other chore in the office. It is like those who are doing it think it is beneath them. To counter this I try (note the word “try”) to get caught taking out the trash on a regular basis. The war has subsided some. — Ted A. McElroy, OD, Vision Source Tifton, Tifton, GA
  • Dusting the optical department. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Cleaning. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • The usual… no one like to wipe down frames but it must be done! — Steve Nelson, Eye Candy Optical, Westlake, OH
  • Filing. — Kevin Count, Prentice Lab, Glenview, IL
  • Filing. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
  • Cleaning the bathroom/taking the trash out. — Ron Catterson, Clear View Optix, The Villages, FL
  • Clean the store room, defrost freezers. — Bob McBeath, Edina Eye, Edina, MN
  • Cleaning! — BJ Chambers, Carrera Optical, McQueeney, TX
  • Dusting. — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
  • Cleaning. — Bethany Cassar, OD, Complete Eye Health, Holland, MI
  • Cleaning frames. — Jocelyn Mylott, D’Ambrosio Eye Care, Lancaster, MA
  • Filing. — Gene Gillan, Rush Henrietta Opticians, Henrietta, NY
  • Cleaning and dusting the frames and shelves. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • Cleaning demo lenses. — Aaron Baker, McKinney Eyeworks, McKinney, TX
  • Recall. — Rick Pascucci, Towpath Vision Care, Clinton, NY
  • Pricing product what the patient owes in front of them after accounting for vision benefit coverage. — Michael Davis, OD, Opti-Care, Eldersburg, MD
  • Inventory. — Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI
  • Cleaning the bathroom. — Kimberly Riggs OD, Ligonier, PA
  • Cleaning. — Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
  • DUSTING! We have lots of glass shelves; it’s a never-ending job. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Cleaning glass…never ending cleaning the glass. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Clean the bathroom. — Judith Whitelaw, Dr. Gregory Char, OD, Orange, CA
  • Email. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Cleaning the frames, no one enjoys that task! — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Dusting. — Nancy Revis, Uber Optics, Petaluma, CA
  • Filing and cleaning. — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • Dusting our glass shelves. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Recalling patients. — Kaleena Ma, MK Vision Center, Forest Hills, NY
  • Filing cards. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • Taking out the trash. — Adrian Katschke, WyoVision Associates of Gillette, Gillette, WY
  • Confirming appointments. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • Pulling insurance benefits. — Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • Dusting and inventory. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Cleaning the bathroom. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Closing out all the jobs in the computer system. — Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA
  • Vacuuming. — Alexander Saper, Great Glasses, Houston, TX
  • I do not like dusting my store especially the front window and the lock display case. I have sand on the floor in my business and it’s great to have a lot of customers but the more you have the more dust there seems to be; it’s endless. — Julie Uram, Optical Oasis, Jupiter, FL
  • Inventory. In a computerized system, new frames are constantly having to be added to the system, priced and tagged. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • Cleaning the restroom. Why something so simple turns into a HUGE headache I’ll never understand… — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Picking up the toys in the waiting room. — Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
  • Being the one and only person in my shop, I hate cleaning but it’s a necessary evil to maintain a clean store. — Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
  • Cleaning and dusting glasses. — Amina, Ebrahim, OD, D Vision Eyecare, Allen, TX
  • Dusting the glass shelves! We can’t ever seem to find an absolutely perfect technique that doesn’t leave bits of “dusties” behind. And, of course, cleaning the bathroom and the staff kitchen. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Pricing frames. — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • Cleaning frames, seems like such an easy thing to do, however, when you have hundreds of them and lots of people touching them during the week it seems to be a daunting task that never ends. Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • Insurance billing/reconciliation! Yuck. — Joey Burnett, Joey’s Optical, Marshfield, WI
  • Taking out trash. — Cindy Henderson, Eyear Optical, Hixson, TN
  • Take the trash out. — Scott Keating, OD, Vision Trends, Dover, OH
  • Cleaning out the coffee pot. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Cleaning demo lenses. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • Cleaning. — Sandy Freise, The Optical Shop, St Charles, MO
  • Cleaning demos. — Monica Tracey, MED/Drs. Record and Record, Charlottesville, VA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Buzz Session

From Travel to Exercise to Alcohol, ECPs Recharge in Diverse Ways

How do you regain your momentum?

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  • Work out. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • I unwind and recharge with Pilates and girls brunch. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • Beach!— Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Ride my bike or go to the gym in the early mornings before work, listen to podcasts throughout the day, sit down for a great meal with my wife after work.— Ted McElroy, OD, Vision Source Tifton, Tifton, GA
  • Listening to INVISION’s podcast. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • Motorcycle camping. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • Drink Scotch. — Richard Kemerling, Margolis Vision, Castle Rock, CO
  • Golf. — Rick Rickgauer, Vision Associates, Girard, PA
  • When it comes to recharging as an optician, a good optical challenge between our owner (LDO), lab manager (LDO), and myself (LDO). We press each other and create situations that force us to get our heads back in the books. This happens weekly sometimes. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • We spend time off at an old farm that we own in rural West Virginia. It’s so peaceful; no sign of neighbors and only about ten cars drive by a day. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
  • Go to the mountains or to the beach for a long weekend. — Laura Wright, Upstate Eyecare, Greenville, SC
  • CALM meditation app on my iPhone. — Vlad Cordero, Focus Eye Care PC, Hackensack, NJ
  • Did someone say Happy Hour?!? — Meredith Hall, Miller Family Eye, Cedar Rapids, IA
  • I just came back after a weekend with girlfriends. We rented a cabin, drank some adult beverages, took naps, and talked about husbands, work, kids, family, and life. I came back on Monday ready to get organized and tackle my mounting to-do list. I feel better about this than I have in ages! — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • Rock concerts. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • Travel and music. — Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA
  • I need to figure that out. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • I spend time with family or friends who are not in this field. I go to the beach to seaglass and beach comb. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Go to CE. — Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
  • Desert in the winter, beach in the summer. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • I play World of Warcraft with my friends. It’s relaxing but still stimulates the brain. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • Sleep. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • Vacay! — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Sleep, sleep and more sleep. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • Beer festival, dancing at a 70’s/80’s club — shout out to Johnny’s Hideaway! Atlanta natives of a certain age will know this place. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • At work, when I need a quick, 5-min recharge, I run receipts reports or restock inventory. I find repetitive patterns and reassuring numbers are great for self-soothing! Off work: hiking, mountain biking, reading, eating at our great local restaurants, and snuggling O’Malley the Alley Cat. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Just got back from two weeks fishing in the Amazon. That was a pretty good recharge. I find working a three day week gives me a pretty good recharge each week, but office stays open five days. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Over the weekend, go driving. — BJ Chamber, Carrera Optical, McQueeney, TX
  • Exercise. — Kaleena Ma, MK Vision Center, Forest Hills, NY
  • My artwork and my writing for fandemoniumnetwork.com. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Bicycling. — Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
  • Fresh air! — Candy Crone, Wayne Optical, York, PA
  • Trade shows like Vision Expo always tend to give us a little boost of motivation when we get back. — Travis LeFevre, Krystal Vision, Logan, UT
  • Woodworking; repurposing headboards to benches among other things. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • I travel. Whether it’s a big trip or just a weekend getaway, getting out of my normal zone helps recharge. Also, some spa time is also a big help. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Drink beer! IPA preferably. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • It’s nice to get away from the business but for me I love working and luckily, I work in an area of the country that a lot of people come to visit so it’s kind of like we’re always on vacation… just being back recharges me from time off. — Julie Uram, Optical Oasis, Jupiter, FL
  • Family! — Pam Peters, Midwest Eye, Downers Grove, IL
  • I start with a very serious discussion with myself. I consider the facts, why things are not going as planned, if there is a rotten apple causing discord, what caused situation and then what actions I need to take. The next step is to plan and prepare a meeting to address the issues at hand. This usually recharges me, giving a positive attitude. I believe no situation is hopeless, and something can always be done. Right or wrong, you keep moving forward and don’t give up. One of Murphy’s Laws states “left alone things go from bad to worse.” — Pam Housle, Texas State Optical of Nederland, Port Arthur, TX
  • Caribbean vacation. — Brian Finley, Island Opticians LLC, Palm Beach, FL
  • Eating apples! They always give me a burst of energy. — Jade Kowalic, Rophie Eye Care, Dunedin, FL
  • Take a week off and go anywhere.— Sandy Slang, Ophthalmology Associates, Cudahy, WI
  • Lock the doors and try on glasses for an hour! Nothing is more fun!— Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Look forward to weekends. — Betty Aret, The Eyecare Boutique, Wexford, PA
  • Play with my three kids, travel with my wife, read and attend church. — Ken Boltz, OD, Kenneth D Boltz OD LLC, Dublin, OH
  • Vacation! — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • Vision Expos. — Scott Keating, OD, Vision Trends, Dover, OH
  • Retire? — Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI
  • Vacation!!! — Susie Phillips, Dr. Brendon Johnson, OD, Pekin, IL
  • Sleep, elliptical, pray. — Brian Parker, Temecula Eye Center Optometry, Temecula, CA
  • What’s that? — Caitlin Binyo, Vision Center, Bellingham, WA
  • Moving my shop from commercial location to its new, sweet, in-home location has helped so very much in recharging! Having a shop downtown along with running my home, single-handedly was just too much, like having two homes to keep up! This integration is just the best for my stress and psyche … plus I’ve been able to clean up all business debt! — Elle Tatum , Island Spectacle, Bainbridge Island WA
  • Mini weekend vacation somewhere warm and not too far; like Florida on a Friday and coming back Sunday evening. — Diana Canto-Sims, Buena Vista Optical Boutique, Chicago, IL
  • I plan to take some time off before Thanksgiving to do some late season yard work and plant some fruit trees. I will also be taking a road trip to MI to spend Christmas with my in-laws. — Jesse Ellis , Eye Health Vision Center, North Dartmouth, MA
  • Starbucks!! — Jessica Brundidge , Clarity Vision, Clayton NC
  • Play with grandkids. — Robert McBeath , Edina Eye Physicians and Surgeons, Edina MN
  • Coffee or Red Bull. — Heather Harrington, Elevated Eyecare, Denver, CO
  • Yoga, vacations, bar trivia or concerts. — Harris Decker , Eye Designs of Westchester, Scarsdale, NY
  • I take a day off. Sometimes I just need some “me” time. On my day off, I quilt. — Vicki Thompson , Grandville Optical, Grandville, MI
  • I’m a big crafter and that relaxes me. — Colleen Brondo, Visual Eyes Optical, Stanhope, NJ

What’s the Brain Squad?

  • If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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Buzz Session

What Vow Will You Make Right Now for the New Year?

Brain Squad members share their 2019 goals.

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  • Continue to wow patients. Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
  • Try to gesture with an open hand rather than a pointer finger. This is a harder habit to break than I thought. Jessika Arena, The Eye Center, Asheville, NC
  • Get rid of paper! Kristina Swartz, The Eye Site, Mishawaka, IN
  • Choose happy. Mary Canfield, Orlando Eyecare, Orlando, FL
  • I vow to get rid of all of the magazine ordered frames that the guy before me ordered. Jade Kowalick, Ryczek Eye Associates, St. Petersburg, FL
  • Hit the gym again. Rick Rickgauer, Vision Associates, Girard, PA
  • Travel … further than Orlando. Bart Parker, Vision Source-Fox Optical, Lake Worth, FL
  • No more vows. Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Simplify. Scott Keating, OD, Vision Trends, Dover, OH
  • Write it, think it, believe it till done. Bryan Hartgrave, Vision Solutions, Lamar, MO
  • Finish what I start. Selina McGee, OD, Precision Vision, Edmond, OK
  • My remake percentage will go down. Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • Try to make a difference in 2019. More volunteer work with Vision Screenings for Veterans and low income patients. Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Hire a front desk coordinator who will stay with us like our optician and optometric tech have for over 20 years! Robert M Easton Jr., OD, Oakland Park, FL
  • Better hiring and retention strategies. Kaleena Ma, MK Vision Center, Forest Hills, NY
  • Patience, take things one day at a time and don’t procrastinate. Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
  • To make a quick plug to every patient about our new frame lines. Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • Thou shalt restrain yourself when buying frames! Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Increase our social media presence and start paid Facebook and Instagram ads to increase optical business. Vlad Cordero, Focus Eye Care PC, Hackensack, NJ
  • Expand to new locations. Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
  • No printing out things that are not truly needed. Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
  • I vow to try and consistently have a positive and supportive attitude. Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • Grow our dry-eye treatment center. Rob Szeliga, OD, Spring Hill Eyecare, Spring Hill, TN
  • Better equip myself with the hiring of Millennials. Jessica Brundidge, Clarity Vision, Clayton, NC

What’s the Brain Squad?

  • If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Continue Reading

Buzz Session

Not That Again! The Questions You Wish Patients Would Stop Asking

“Can I get a trial contact?”

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  • Can I get a trial contact? (Even writing it makes me combustible.)  — Rick Rickgauer, Vision Associates, Girard, PA
  • “No, really, I just need to ask the doctor a quick question. Can you get him/her on the phone right now?”  — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Sadly, they ask if my breasts are real.  — Julie Uram, Optical Oasis, Jupiter, FL
  • How many pairs of glasses do you have? How much did they all cost?  — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • I can buy these contacts anywhere, right?  — Shimul Shah, OD, Marysville Family Vision, Marysville, OH
  • Aren’t these scratch proof?  — Jade Kowalick, Rophie Eye Care, Dunedin, FL 
  • Which frames are covered by my insurance?  — Shane Clark, Infinity EyeCare, Rapid City, SD
  • Does my insurance cover that?  — Danielle Jackson, OD, Jackson Eye, Fairburn, GA
  • Why do I have to pay a contact lens evaluation fee? I’ve never had to pay it anywhere else.  — Tammy Hazelett, Wylie Vision Care, Garland, TX
  • Does this come with a warranty?  — Jason Stamper, Eye Care Pavilion, Davenport, IA
  • How do you compare to [discount optical] — Ron Catterson, Clear View Optix, The Villages, FL
  • Why do you cost more than Costco?  — Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL
  • Do you take my insurance?  — Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
  • Do you really need to wear glasses or do you just do so because you work here?   — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Can you do better on the price?  — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • You let them ask questions?!? Kidding… “Is xxxx normal?” … when it’s obviously not.  — T.S. Stephens, OD, Dr. Stephens and Associates, Vienna, WV
  • Why do you charge for a CL refitting ?     — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • “At your age, do you take Viagra?” Yes, but I take it so I won’t pee on my shoes.  — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • What is my insurance?  — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • Do I get that exact frame off the wall?  — Bob Schmittou, New Eyes Optical, Wyandotte, MI
  • Can this be billed to my insurance?  — Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
  • Can I get more contacts and trials even thought my Rx is expired?  — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • How come these are so expensive, when I can get them online for $20?  — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • Can you write this frame down for me?  — Steve Nelson, Eye Candy Optical, Westlake, OH
  • Why are my glasses not free? I have insurance.  — Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA
  • Do you carry Ray-Ban? (Or Oakley)  — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • Are you open?  — Dave Goodrich, Goodrich Optical, Lansing, MI
  • Can you fix my Warby Parker’s, Zenni, or any other online glasses? I got them like this!  — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • “That’s the soonest I can get in?” when we say, “Her first opening is XYZ.”  — Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
  • “Is the doctor available? I have a question….” As if he is not particularly busy, you know, seeing patients all day.  — Cassandra Nash, HD Optical Express, Lansing, MI
  • Why doesn’t my insurance cover that?  — Richard Kemerling, Margolis Vision, Lone Tree, CO
  • Aren’t all frames made by one company?  — Paula Hornbeck, Eye Candy, Delafield and Mequon, WI
  • Why do I have to pay for contact lens evaluation when I already wear contacts?  — Monika Marczak, OD, Eye Candy Optical Center, Pittsburgh, PA
  • Will you adjust the glasses I bought online?  — Kevin Bushouse, RxOptical, Kalamazoo, MI
  • What does Costco charge for this?  — Allen D. Hoek, OD, Ripon, CA
  • Why don’t you know what my insurance covers?  — James Masser, Rocky Mountain Eye Center, Pueblo, CO
  • Are your sunglasses prescription only?  — Edna Shelby, Macomb Vision Associates, Shelby Township, MI
  • Can I take my prescription elsewhere? UGH!  — Karen Santos McCloud, OD, Hamburg Vision Center, Lexington, KY
 

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Continue Reading

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