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It's a month devoted to administrators and women and we have some ideas to help you celebrate.
It happened to this doc. See how he reacted.
Luckily we provide a few hacks to make managing your business a little easier. We can all use all the help we can get.
Sometimes you just need to make serendipity happen.
Sounds simple, but many don't do it when trying to sell eyewear.
And how they persuaded their team to embrace a new mindset.
But many of you just have no interest in them.
Color and style are also invited to the party.
From glamorous to utilitarian, we have all the bases covered.
Time tested and still keepers after all these years.
Why tell patients the lenses benefits when several companies now allow you to show them.
Great read. Keep up the good work. — Steven Gouveia, Target Optical, Seekonk, MA When will our schedule get busy again? It’s been the weirdest winter...
Unless it’s true, it might be a criminal offense in your state.
9 frames with real staying power.
Loyal customers — not the ones who choose you because you’re the closest optical, or in the building they work in; we mean the ones who...
Don't miss: Transitions Innovation Award winners and some great shareable content.
How did your frames stack up?
Plus spring allergy season is nigh and we see a marketing opportunity.
Like an inexpensive way to tell your customers about what's new.
Her North Dakota practice created a more modern look than clients were used to.
'Nike frames to teen boys.'
Bond 07 by Selima is a magnet for eyewear fanatics.
The patient wants his glasses and exam refunded.
She is the @Momtometrist who finds sanity in the mundane.
It's all about hitting them in the feels.
Relax, it's not happening ... yet. But there is a lot we could learn from the company's use of behavioral data.
Here are 4 pro tips to keep you on track even when you're away.
It seems like a small step, but it can have a big impact.