ProductsSight Matters and More of What You Need to Know for March Don’t miss: Transitions Innovation Award winners and some great shareable content. Published 3 months agoon February 27, 2019By INVISION Staff Invision March 2019 Issue Share Tweet Winning InnovationTransitions Optical named their 2018 Innovation Award winners at their recent Transitions Academy in Orlando. The six winners were: Professional Eyecare Associates of America (PECAA) was named Best in Training; Sheena Taff (@optician.about.town) was named Best in Marketing; Costco Optical was named Canada Retailer of the Year; National Vision Holdings, Inc. was named U.S. Retailer of the Year; Weaver Eye Associates was named Eyecare Practice of the Year; and Dr. Amanda Rights (@optomeyeslife) of Blue Ridge Vision, shown, was named the 2018 Transitions Brand Ambassador. transitionspro.comIt Matters All RightBausch + Lomb and Prevent Blindness have partnered on the launch of SightMatters.com, a new educational online resource for people living with Age-related Macular Degeneration. The website is designed to help patients take charge of their condition by offering a singular resource that is clear, concise and offers actionable content with personalized tips and tools, as well as the opportunity to join a supportive online community of others living with AMD. sightmatters.comEye ContentVision Direct, the U.K.-based online contact lenses supplier, can always be counted on for great content. Remember that piece about seeing the world through various eye conditions we shared in Eye Spy a couple months back? Well, they’re back. This time with some great shareable content about eye color. Do your patients ever ask why their eyes are the color they are? With an easily understandable biology lesson, Vision Direct’s “Where Does Eye Colour Come From?” answers that question and more. It’s a social media share goldmine. visiondirect.co.uk/blog Advertisement Related Topics:FeaturedNow See This click to Comment(Comment)Up NextEyeglass Styles that Stand the Test of Time Since the 1920sDon't MissECPs Share their Best-Selling Collections for January INVISION Staff Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at email@example.com. Advertisement SPONSORED VIDEOSPONSORED BY SAFILOSafilo’s “American Eyes” Video Celebrates Elasta and Emozioni starring ECPs Peter Tacia and Heidi DancerFor the third year in a row, Safilo has looked to trusted eyecare professionals to star in its American Eyes campaign for its Elasta and Emozioni collections.Their latest testimonials are from Peter Tacia, O.D. and Heidi Dancer, optician, of Alma, MI, talking about two best-selling collections: Elasta and Emozioni.You may like ‘Optometry Gives Me Life’ and More of What You Need to Know for April We Still Have Work To Do and More of What You Need to Know for October Donna Karan Returns and More of What You Need to Know for SeptemberPromoted Headlines Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starringECPs Peter Tacia and Heidi DancerSafilo Hoya: The Right Lenses for Sun ProtectionHoya Nano Vista—The Quintessential Line for KidsAlternative and Plan B EyewearNew ProductsFuturistic Tech and Styles That Pull Heavily from the Past Go back to the future with May’s latest releases. Published 2 weeks agoon May 10, 2019By INVISION Staff JackpotFrom the foiled four-leaf clover on the tip to the logo on the temple, the LUCKY BRAND D219 embodies a comfortable, vintage-inspired look. This frame is made with acetate and offers a two-tone effect on its front.derigo.us$175 (above)Spin CityThe Velocity 2D from COBURN TECHNOLOGIES kicks things up a notch from its first iteration, as it’s now designed with dual-coating technology, and can be paired with Coburn’s Duality lens detaper and cleaner.coburntechnologies.comPrice upon requestAdvertisement Double TimeThe openwork temples and oversized rounded eyeshape combine with a touch of color to give the Givenchy Double Wire style (model 0107) a contemporary-meets-classic sensibility.mysafilo.com$380Small Footprint, Big ImpactThe Curve is an intuitive colorimeter used in treating neurological and light sensitive conditions recently launched in the U.S. by Cerium Visual Technologies.ceriumvistech.com$5,995Way UptownOne of two limited-edition styles from Eyevan x Dennis Morris, the Uptown is an oversized design from the collaboration between the brand and photographer Dennis Morris. Featuring elements of film negatives, it’s inspired by the suns Morris wore as a young man.eyevaneyewear.com$435Advertisement Spacing OutThe new capsule collection from Gigi Barcelona includes the Deep Space, a titanium frame featuring two shades in the lenses. The high-range CR39 lenses offer maximum UV protection.gigibarcelona.com$299Protection ConnectionDemonstrating the level of protection a patient’s eyes — and eyelids — have from UV exposure, the C-UV400, a tablet-based device from ZEISS, employs a specially designed indoor UV light technology. This device also closes the gap from the industry standard of UV380 for clear lenses.zeiss.comPrice upon requestGrade-A GradientThe KLIIK K-648 is a subtle cat eye in handmade acetate that features double-cut grooves on the end pieces. This style brings seafoam, indigo, grey and sand together for a calming gradient that will have you thinking beach thoughts.westgroupe.com$215 Continue ReadingProductsTotally Kidding: Grown-Up-Inspired or Let-Kids-Be-Kids, Eyewear Designs That Allow Children to Celebrate Their Personal Style All jokes aside, these 9 styles offer little kids big style. Published 2 weeks agoon May 9, 2019By Rachel Bozek Cannon Ball! (ABOVE)Some things just never get old. ZOOBUG LONDON is jumping into SS19 with their newest collection of kid’s sun styles designed for 0-9 year olds. The award-winning brand’s sunnies are fit with adult-quality polarized lenses and mix a strong color palette, innovative design and adventurous shapes that kids of all ages will love. MSRP: $99-$159. zoobug.comMilo & MeCreated for the three-to-five-year-old set, the H85090 has fully adjustable, flexible temples and comes in a range of colors. The durable, lightweight frames include a sport strap and ear hooks.(800) 955-6544, hilcovision.com$60Ray-Ban JrThe unisex Signet Junior from Ray-Ban makes a cool, grown-up look super accessible to kids. This lightweight, full metal sun style features a double bridge and offers 100% UV protection.(800) 422-2020, my.luxottica.com$125Advertisement Dilli DalliBranching out from just desserts, the Brownie is a unisex, rectangular frame ideal for 6 to 12 year olds. Flexible and durable, this style is at the top of the Dilli Dalli age range, which starts with newborn eyewear.(800) 645-3733, cvoptical.com$90Swing EyewearThe TR 113 offers 100% antibacterial and anti-allergenic qualities, and is unbreakable and coated with organic dye. This Rx-able style is made with TR-90 material.(877) 835-2393, swingeyewearus.com$129.99Real Kids ShadesWith an ‘80s sensibility, Switch sunglasses for toddlers change color in the sunshine while providing protection from UVA/UVB rays.(800) 283-1106, realkidshades.com$14.95BBIGFeaturing OBE hinges and inspired by popular adult styles, the 704 is a round, stainless steel frame with quick-fix temples.bbig-design.com$190Advertisement NERFThe Danny strikes just the right balance between fun and durable. This frame, geared to tweens and teens, has a flat metal front and plastic temples.(800) 414-7656, imagewear.com$150Tomato GlassesComing in with a roar, the TKDC3, made of TR-90, features dinosaurs on the temples as well as grown-up- and kid-friendly adjustable temples and nose pads.(201) 230-4995, tomatoglasses.com$136Nano VistaOffering an exceptional level of comfort, Nano Vista now includes Nano Custom Fit, which offers an Adaptable Kit to allow for size variations within eye shapes, temples, bridges, and straps. Non-custom models include three new bridge types, and all models feature the 52 hinge and Siliflex construction. The model Replay is available as a Custom-Fit style.(888) 399-7742, alternativeeyes.com$165 Continue ReadingBetter VisionWays to Protect Kids’ Eyes While Playing Sports And smart ways to get their parents on board. Published 2 weeks agoon May 6, 2019By Carol Gilhawley IT’S ESTIMATED THAT 80 percent of eye damage occurs before 18 from exposure to solar UV radiation. As children play games, it’s necessary to protect their eyes from the sun and sport injuries. ECPs need to educate parents about the importance of protective eyewear for kids when participating in sports. For maximum protection and performance, Rx lenses — polycarbonate is preferred — can be inserted into a variety of sport-specific styles in a variety of youth sizes.Wiley XThe Wiley X Youth Force line offers Rx-able eyewear for all types of sports.(800) 776-7842, wileyx.comPumaPuma Junior Eyewear line.(844) 790-9165, kering.comAdvertisement OakleyThe Rx Frogskins XS is especially engineered for young faces.(800) 403-7449, oakley.comJulboLittle Heroes children’s line of Rx-able polarized lenses.(800) 651-0833, julbousa.comNike VisionThe Nike Legend S, an 8-base sport wrap sunglass made with Max Optics.(800) 645-1300, nikevision.comLiberty SportThe Sport Shift frame or goggle in the Patriot Collection has an RS 2.0 lens with FogBlok coating.(800) 444-5010, libertysport.comAdvertisement PolaroidPolaroid Kids sunglasses with polarized lenses for ages 4-12.(800) 631-1188, safilo.comHilcoRx-able swim goggle.(800) 955-6544, hilcovision.comUnder ArmourThe UA youth sunglasses with sport-specific Tuned technology designed specifically for baseball and golf.(516) 576-9100, underarmour.comSmart Ways To Sell Sports Eyewear to KidsAudrey Nelson, VisionQuest Eyecare, Greenwood & Indianapolis, INWe offer a range of sports sunglasses from Oakley’s youth line, sports goggles from Rec Specs and prescription swim goggles from Hilco. The most important thing our doctors discuss with patients is safety. For those kids needing active sunwear with or without prescription, the Oakley Prizm lenses are great. Only about 10 percent of kids who come into our practices wear a sport-specific goggle or eyewear so I think more education is needed for parents to understand that their children should have safety eyewear when playing sports. It also protects their children’s eyes from the sun.Dr. Samuel Teske, The Eye Doctors New Tampa, Tampa, FLWe’re based in an area that is growing rapidly with a lot of young families moving in and getting their children involved in sports. I first make sure parents understand the importance of eye protection, especially in sports. The mother is generally the decision maker so I talk to her first to ensure she’s on board. I ask her “What sports are your kids playing?” “How active is the sport?” Depending on how aggressive the sport is, I determine if the child will need protective eyewear. Baseball, for example, is an active sport with a high rate of injury. I usually concentrate on those children who already have a prescription and choose ideal safety eyewear that can help prevent injury. I usually prescribe Rec Specs from Liberty Sport, which have an in-built shock absorber. I always pair them with a polycarbonate lens due to its shatter resistance and I like to prescribe Transitions lenses too. 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