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Minnesota optician creates destination boutique unlike any other.
A roundup of contact lens solutions.
It’s no surprise collaborations are in fashion. See some dreamy optical and sun collaborations here.
Prodesign has done very well for us lately. Jesse Ellis, Claris Vision Dartmouth – Optical, North Dartmouth, MA Hot Brands Top-selling vision brands in August* Eyeglasses Ray-Ban...
On Display EYENAVISION have redesigned their ChemTech 20-piece display, which now offers four styles (two new) in three additional colors each. Made with the company’s prescription quality...
1 Losing all your heroes? Then why not become one yourself — to staff — during INSPIRATIONAL ROLE MODEL MONTH. Be generous with the business and...
In the ‘80s, I had two stores in Manhattan; one right down the block from the UN. Foot traffic was steady on weekdays, but on weekends...
Article One was honored for most creative booth design at Vision Expo West. Winner Winner Vision Expo announced winners in several categories at Vision Expo West....
INterior design Show Some Local Color Nothing quite implies the twin themes of local ties (a big deal for Millennials, in particular) and vision like the...
Being an independent operator doesn’t mean you have to cede economy of scale entirely to the big guys.
In this month's "Real Deal" from INVISION magazine, a patient’s valid prescription no longer meets his refractive needs. Does the practice eat the remake costs?
FACEBOOK AND FOURSQUARE, Yelp and YouTube, Twitter, Tumblr, Vine and Viber: an incantation worthy of Severus Snape. Figuring out how to make them work magic, while...
When it comes to bills, why does it always seem like it's the first of the month?
Instead of working less, maybe you need to work more ... but on something that matters.
A grandmother let her grandson pee on the toys in the waiting room. Dr. Joseph Pitcavage, Lowcountry Eye Care, Goose Creek, SC
Isn't eyewear more significant than, say, a mobile phone?
Four lessons being part of a successful team teaches us, whether that team plays football or provides quality eyecare.
If they were so great ... why didn't you stay with them?
BETWEEN LECTURING, OUR own clients, and the great emails we get from INVISION readers, we’ve fielded a lot of questions about social media. It can be frustrating...