Connect with us

Products

Stocking Stuffers and More Business Boosters for November and December

Find out a really cool present that matches an iPhone.

mm

Published

on

Scent of the Season

Smells evoke emotion. Trigger the gift-giving impulse with a little seasonal fragrance thanks to the Holiday Reed Diffuser from NEST. A blend of pomegranate, Mandarin orange, pine, cloves, cinnamon, vanilla and amber, the scent releases slowly into the air for about 90 days.
nestfragrances.com

$48

 

Always Be Learning

Looking for a complete guide to the wide range of surgical solutions available for the correction of aging eyes? Look no further. The world’s first major textbook about the subject has been published by SLACK: Surgical Correction Of Presbyopia – The 5th Wave by Dr. Ming Wang, MD, PhD.
healio.com/books

$169.95

Advertisement

 

All Eyes on You

California cult favorite nail salon, OLIVE AND JUNE, has launched a line of at-home nail art based on the amazing manis created every day in their salons. The Eye See You nail art stickers include 2 sheets of evil eyes, lashes, hearts, and stars.
olivejune.com

$16

 

Advertisement

Stocking Stuffer

The newest iPhone will undoubtedly be under many a tree this year. Give your customers a stocking stuffer they can feel good about with the Blue Light Blocking Screen Protector from EYEJUST. Made of scratch-proof tempered glass, it’s anti-microbial, smudge proof and offers a 2-year guarantee.
eyejust.com

$24.95

 

Special Announcement

This time of year, you’re likely offering daily, weekly or monthly specials. Announce them in style with this Hanging Note Roll from ATWESTEND. Paper and hanger available in three sizes with antique brass-finish clips.
atwestend.com

$25-$72

Advertisement

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

SPONSORED BY SAFILO

Max Mara —True Elegance in Eyewear

Whether energizing the classics or creating imaginative new silhouettes, Max Mara designs dynamic eyewear for today’s woman. The Fall/Winter 2018 collections continue the company’s sartorial heritage with eyewear that effortlessly blends fashion with innovation to create elegant, timeless designs. Be inspired—watch the 2018 Fall/Winter Collection video!

Promoted Headlines

Want more INVISION? Subscribe to our newsletter.

Comment

Products

High Tech, Old School and More New Products for This Month

Check out the latest in eyewear technology!

mm

Published

on

Age of Intelligence

Addressing patients’ diverse needs, SHAMIR’s Autograph Intelligence lenses are designed to match each wearer’s Visual Age. New technologies supporting the lens include Eye-Point Technology AI, Continuous Design Technology, and Visual AI Engine. shamirlens.com

Price upon request

 

World Class

Drawing inspiration from the world of high-end autos, model 33599 from EASTERN STATES EYEWEAR’s Jaguar Spirit Collection. This men’s style comes in a 55 eye size.
eseyewear.com

$275

Busted

Available in all readers from EYEOS EYEWEAR, BlueBuster blue light filtering lenses improve visual acuity and reduce screen time-induced eyestrain and eye fatigue. The blue filter properties are part of the lens monomer.
eyeoseyewear.com

$110

 

Going Platinum

Ready to adapt to all light conditions, Platinum Glass from BARBERINI EYEWEAR offers oleophobic and hydrophobic treatments which aid in preventing and cleaning fingerprint marks and maximum UV protection.
barberinieyewear.it

$343

 

Switch It Up

With two interchangeable lens styles and two tint options, the Switch H-Wall Fusion from LIBERTY SPORT blocks light and debris while increasing peripheral coverage.
(800) 444-5010, libertysport.com

$225

 

Wild Things

Animal prints make their mark on model LM3238 from AREA 98’s La Matta Collection. This bejeweled acetate frame celebrates color and individuality.
area98.it

$350

 

In The…

Buff, from KREWE’s St. Louis Classics Collection, features a cast-iron-balcony-inspired metal bridge and rounded silhouette. The handmade, acetate frame surrounds a green lens.
krewe.com

$235

 

Colorful News

Engineered to address a range of types and severities of red-green color blindness, ENCHROMA’s new Cx Lens Series is customized and individualized. Six lens options, designed to handle a range of lighting conditions, are part of the professional EnChroma Cx Lens trial kit.
enchroma.com
Starting at

$300

Continue Reading

Products

Hot Out of the EYEdea Lab and More of What You Need to Know for This Month

Go an extra mile to raise Myopia awareness.

mm

Published

on

If Pixar Did Myopia

Part of an integrated campaign to educate and drive awareness around the rise of myopia, ESSILOR launched a cartoon movie trailer in theaters nationwide that urges parents to take a proactive role in their child’s sight by visiting an ECP for a comprehensive eye exam. The “Out of Focus” movie trailer gives parents a firsthand look at a child’s experience and teaches them how to identify the signs of myopia. To watch the trailer, visit: invmag.us/111801. essilorusa.com

Eyedea Lab Insights

Designed to help ECPs improve patient experiences and remain competitive, COOPERVISION’s Best Practices EYEdea Lab released two insights. One, the doctor-patient relationship remains essential to consumers, with technology advancements viewed as enhancing, not replacing, the in-person experience. And two, consumers want transparent, efficient and personalized eyecare. Submissions for 2019 Best Practices are now being accepted.
tpractices.com

2018 Rexy Winners

The first annual The Rexys, hosted by SportRx, was held Sept. 27 to recognize sports optical brands for their product quality, design and innovation across 12 different categories like Best Motorcycle Sunglasses, Best Snow Goggles, Best Cycling Sunglasses, Best High Rx Sport Solution and Best All-Around Sport Sunglasses. Among the winners were Oakley, Wiley X, Nike, Kaenon, Costa, SMITH, 100% Speedcraft and SPY. Winners were selected based on sales data, customer reviews, and SportRx optical expertise.
sportrx.com

VEW Wraps

Some 13,000 ECPs attended the 30th anniversary of VISION EXPO WEST. Over 4,500 participated in education programs and Vision Expo garnered over 3.8 million impressions on social, up 11 percent from 2017. Best Brand Activation was awarded to Europa Eyewear/STATE Optical Co; while Costa took Most Creative Booth Design. The 2018 Vision Choice Awards were also named with Miraflex, Lunette, and Mó eyewear taking first, second and third place, respectively. Vision Expo East 2019 will be held March 21–24. visionexpo.com

Continue Reading

Better Vision

Winter Goggle Prescription Solutions for Snowy Conditions

Check these prescription solutions for snowy conditions.

mm

Published

on

ANYONE WHO HAS BEEN OUTDOORS in the snow on a sunny day knows sun glare can be blinding. Skiers, snowboarders, climbers and ATV enthusiasts all need some type of eye protection against the winter elements. One option is Wiley X’s Climate Control Series featuring removable Facial Cavity Seals (soft foam gaskets) which block out wind, cold and peripheral light, allowing sunglasses to function as a goggle. The other option is to put a prescription lens insert into a goggle; one that is specific to that goggle, for example, Smith, or a universal lens insert, like Bollé, which will fit into any goggle.

 

Dragon Alliance

Dragon X1 Snow Goggle with Transitions Light Intelligent Technology

(800) 630-6680 | dragonalliance.com

Advertisement

 

Bollé

NEVADA goggle with Phantom lens technology

(800) 423-3537 | bolle.com

 

Scott Sports

Athlete Sam Cohen wearing a Scott LCG goggle with Illuminator Blue Chrome lens

(800) 292-5874 | scott-sports.com

 

Vuarnet

Python Glacier frame with felted wool and Greylynx mineral glass lenses

(914) 292-1290 | vuarnet.com
Advertisement

 

Zeal Optics

Hatchet featuring Rail Lock System with an Optimum Sky Blue Mirror lens

(888) 454-9325 | zealoptics.com

 

Oakley

Snowboarder Jamie Anderson in Prizm React

(800) 403-7449 | oakley.com

 

Smith Optics

I/O MAG goggle with ChromaPop lens

(888) 206-2995 | smithoptics.com

 

Wiley X

WX Wave with Polarized Emerald Mirror (Amber) lenses and Gloss Demi frames

(800) 776-7842 | wileyx.com

Advertisement

 

Smart Ways To Sell Winter Goggles

Dr. Christine Jackson, Truckee Family Eyecare, Truckee, CA

We’re located in Lake Tahoe near four different ski resorts. So, we have a huge population of skiers and snowboarders and I’m an avid skier myself. We put all our winter goggles on display so patients can see we sell them. We show samples of prescription inserts that are available. Smith makes one specifically for their goggles that fits on the nosepiece behind the ChromaPop lens. Bollé makes a universal fit one so we ask patients to bring in their own goggles to insert that lens. With Smith’s prescription insert we recommend our patients add the Turbofan option to prevent fogging and an anti-fog coating that can be customized by our lab. It’s a removable clear lens so patients get optics and sun protection with the ChromaPop lens and prescription power with the inserted lens. We find it’s helpful to let patients try on samples to get a sense of what they’re purchasing.

 

Susan Brownell, The Bent Lens, Bozeman, MT

I’ve been an optician for 36 years and my career has handled every snow sport in Montana. We’re a stand-alone optical boutique that has a good reputation in this area. People may come to us when they see our window display or because the sporting goods store across the street sends them in to get a prescription lens put into their winter goggles. Our primary approach is to interact with our patients and then start a dialogue. We ask if they’re here on a ski vacation. Sometimes they’re looking for sunglasses for skiing and we might mention that we can insert a prescription lens into their goggles. We advertise on our website and Instagram that we offer prescription ski goggles and our go-to products are Bollé and Smith lens inserts.

Continue Reading

Advertisement

Advertisement

Advertisement

Instagram

Most Popular