Connect with us

Manager's To-Do

Vision Expo West, a Fall Refresh and More Manager’s to Dos for August and September

Like training staff to sell in uncertain times.




Vision Expo West, a Fall Refresh and More Manager’s to Dos for August and September

Jul 30-Aug. 5

INVENTORY Start making plans to clear inventory that’s looking a little tired to make room for new purchases from Vision Expo West (Sep. 27-30). Determine which vendors, collections and brands stay and which go based on sales, profit margins, and product quality (like defects and back-order issues), as well as what holes need filling.

Aug. 6-12

COMMUNITY OUTREACH Local high school sports teams have started pre-season training. Be their team optometrist. In addition to the players, offer to screen the coaches as well.

Aug. 13-19

SALES Work on greetings with new and old staff. Your welcome sets the base for the entire sales transaction. Keep it low-key and friendly and try to avoid anything that elicits a conditioned or reflexive response, especially the dreaded “No, thanks. I’m just looking.”

Aug. 20-26

DISPLAYS Displays need a refresh? Call a few suppliers and issue them a challenge: I need to redo X cases for $Y. What can you do for me?


Aug. 27-Sep. 2

DISPLAY Labor Day (Sep. 4) is the unofficial end of summer, so change that old window display. In fact, make a commitment to change your window once a month or at least every new season.

Sep. 3-9

MANAGEMENT If you have not already, be sure to set dates for any in-store events you plan to have in the fourth quarter. Inform your team as soon as possible. Everyone is busy during the holidays and this will be greatly appreciated by your team.

Sep. 10-16

FINANCES Meet with your CPA. Are you taking full advantage of all small-business tax breaks or incentives that have been introduced?

Sep. 17-23

MARKETING Now is the time to experiment with new social media initiatives so you’ll be polished and effective come the holidays. Perhaps start with a Facebook Live sale or check out Instagram’s new Threads app.

Sep. 24-30

OPERATIONS At Vision Expo West with your team? Take advantage of the location for some productive downtime with staff. A brainstorming meeting by the hotel pool is always a good idea. Follow up with a great dinner and maybe a show.


Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular