Connect with us

Manager's To-Do

Vision Expo West, a Fall Refresh and More Manager’s to Dos for August and September

Like training staff to sell in uncertain times.

mm

Published

on

Vision Expo West, a Fall Refresh and More Manager’s to Dos for August and September

Jul 30-Aug. 5

INVENTORY Start making plans to clear inventory that’s looking a little tired to make room for new purchases from Vision Expo West (Sep. 27-30). Determine which vendors, collections and brands stay and which go based on sales, profit margins, and product quality (like defects and back-order issues), as well as what holes need filling.

Aug. 6-12

COMMUNITY OUTREACH Local high school sports teams have started pre-season training. Be their team optometrist. In addition to the players, offer to screen the coaches as well.

Aug. 13-19

SALES Work on greetings with new and old staff. Your welcome sets the base for the entire sales transaction. Keep it low-key and friendly and try to avoid anything that elicits a conditioned or reflexive response, especially the dreaded “No, thanks. I’m just looking.”

Aug. 20-26

DISPLAYS Displays need a refresh? Call a few suppliers and issue them a challenge: I need to redo X cases for $Y. What can you do for me?

Advertisement

Aug. 27-Sep. 2

DISPLAY Labor Day (Sep. 4) is the unofficial end of summer, so change that old window display. In fact, make a commitment to change your window once a month or at least every new season.

Sep. 3-9

MANAGEMENT If you have not already, be sure to set dates for any in-store events you plan to have in the fourth quarter. Inform your team as soon as possible. Everyone is busy during the holidays and this will be greatly appreciated by your team.

Sep. 10-16

FINANCES Meet with your CPA. Are you taking full advantage of all small-business tax breaks or incentives that have been introduced?

Sep. 17-23

MARKETING Now is the time to experiment with new social media initiatives so you’ll be polished and effective come the holidays. Perhaps start with a Facebook Live sale or check out Instagram’s new Threads app.

Sep. 24-30

OPERATIONS At Vision Expo West with your team? Take advantage of the location for some productive downtime with staff. A brainstorming meeting by the hotel pool is always a good idea. Follow up with a great dinner and maybe a show.

SPONSORED VIDEO

Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular