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67% of Surveyed ECPs Participate in Industry Facebook Groups Despite your Love/Hate Relationship with It

Many on the remainder have abandoned FB altogether … some for greener (or should we say ‘redder’?) pastures.




67% of Surveyed ECPs Participate in Industry Facebook Groups Despite your Love/Hate Relationship with It


Do you or don’t you participate in any of the popular industry-specific Facebook Groups (ODs on Facebook, Opticians on Facebook, ODs on Finance, Optician Owners, … etc.)?

Yes: 67%

  • I like to see that we are not the only establishment that deals with the crazy day-to-day activities. I also love to see the community come together to find solutions to others’ problems. — Colby Spivey, Vision Center South, Dothan, AL
  • It’s helpful to hear the perspectives of others in the industry outside my immediate circle. Also, I’ve learned a lot by being a part of these groups. — Christine Howard, Eyes on Plainville, Plainville, MA
  • It’s a vast resource of optical information. Anything from medical-related questions to frame identity, the groups can, and have, been extremely helpful. — Rick Rickgauer, Vision Associates, Girard, PA
  • Though I still follow Opticians on Facebook and scroll through regularly, I’ve felt disconnected from the majority of folks and conversations happening there as of late. — Maggie Campbell, Eyes on Trade, Winston-Salem, NC
  • For support and community. — Joanne Larson, OD, Palmer Family Eye Care, Easton, PA
  • I post on rare occasions when I have a strong opinion or something to contribute. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • More ideas are better than your own ideas. Learn from other’s wins and failures. And never. Stop. Learning. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • ODs on Facebook and ODs on Finance have helped our office more than anything else. My addictions on Facebook are these two sites and anything to do with my dog breeds! — Allen D. Hoek, OD, Ripon, CA
  • I do because contrary to popular belief, I do not have all the answers. I get new tidbits of information, and I hear firsthand what is happening in our industry. What is not to like? — Pablo Mercado, Highland Eye Boutique, Atlanta, GA
  • Opticians on Facebook is a great group. You can learn a lot from the questions people ask and teach other people things they may not know. I enjoy being part of that group. — Sophia Pray, Huntley Eye Care, Huntley, IL

No: 33%

  • Too much negativity and whining. — Carol Marx, The Eye Care Center, Canandaigua, NY
  • I’m not on social media. — Samantha Humes, Clavenna Vision Institute, Birmingham, MI
  • I didn’t know about the groups on Facebook. — Danielle Doniver, Heritage Optical, Detroit, MI
  • Facebook gives too much of my info away. Reddit subs, however, I do participate in. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Those platforms often are places of misery. — Bethany Cassar, Complete Eye Health, Holland, MI
  • My doctor and opticians do, not a good group for managers. — Lisa Smith, Precision Eye Care, Vancouver, WA
  • I gave up my personal Facebook in 2020 and have not missed it one bit. Office staff do a great job managing our office pages now. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Anything having to do with Meta is trash. I prefer Reddit. — Kelsey Bredice, A Proper View, Winston-Salem, NC
  • Very, very little; I deleted FB from my phone. — Bart Parker, Vision Source-Fox Optical, Lake Worth, FL
  • Not big on social media. — Robert Lootens, Physicians Optical Service, Jefferson City, MO

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


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