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KNOWING WHERE TO place your bets can be a gamble when you hit the floor in Las Vegas. Luckily, we’ve got the rundown on the hot new products to help you hedge your Vision Expo bets, limit your losses and feel confident letting it ride.

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

Rimmel
Booth A23045

Mazzuchelli acetate flakes lay like petals amongst one another to create a floral texture in soft romantic colors. A frame that exudes delicate femininity in a modern angular, crystal cat eye.

(786) 261-0288 | rimmeleyewear.com

Price upon request

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

Ultimate Vision/Nathalie Blanc
Booth P18075

An eyewear collection that is a reflection of effortless chic Parisian style. New Colorstalgia is a restyling of vintage silhouettes with verve featuring structurally nostalgic models with drop temples in oversized butterflies that are a well-balanced interplay of materials and shapes.

(888) 961-4675 | nathalieblancparis.com

$550

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If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

Shamir
Booth P12087

Driver Intelligence lenses are designed to optimize visual performance and deliver superior clarity for drivers, improving reaction time 15% faster for nighttime and 11% for daytime driving. Two lens styles “Sun” and “Moon’’ increase road awareness, lower cognitive load and reduce visual strain while driving.

(877) 514-8330 | shamir.com

Prices vary

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

Myeyestore
Booth F10039

Personalize your own online shop with MyEyeStore. You select the categories, brands and individual products you want to sell, set your own retail pricing and have MyEyeStore build, brand and handle all the orders. Simple passive revenue in a few clicks.

(952) 463-1200| myeyestore.com

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

L’Amy America/Champion
Booth P18075

The iconic sportswear brand releases new eyewear styles that are appealing to a wide demographic in wearable shapes that offer a combination of athletic and street style frames. Within the collection wearers can choose highly branded logo temples or more discreet branding.

(800) 872-7377 | lamyamerica.com

$219.95

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

Colors in Optics/Jessica Simpson
Booth P17075

Her new namesake ophthalmic collection conveys her glamorous, flirty and feminine aesthetic. The collection offers an array of styles, including a classic, retro-inspired aviator singing a modern tune in a rainbow iridescent offering chart topping style and the superstar’s personal pizzazz.

(866) 465-COLORS | colorsinoptics.com

$150-$175

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

Essilorluxottica/Oakley
Booth P1769

For athletes and those seeking a sporty street style the Encoder Strike has performance and style in spades. PhysioMorphic Geometry in a shield, single cut frame shape inspired by the brand’s heritage styles. The ventilated design allows for optimal airflow without compromise to coverage and style.

oakley.com

$327

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If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

Thema/iGreen Hi-Tech
Booth U21005

Eyewear style and sustainability lead to a synergy of attributes in frames that offer easy wearer customization. With a user-friendly temple hinge, iGreen frames offer a new look with a quick switch of the temples.

(786) 803-8881 | igreen.thema-optical.com

$289

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

Noon Shop/Steel Brown
Booth P17058

Meticulously fabricated with a unique German stainless steel that produces strong, flexible and lightweight frames, the wafer-thin sunglasses with Zeiss lenses are a style that is admired and worn by the Hollywood elite and discerning wearers alike.

(240) 204-6051 | noonshop.com

$425

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

Jonas Paul
Booth P18048

Kids frames that are mature styles in small sizes. The most stylish translucent tones in shapes that are thoughtfully sized down for petite faces to ensure fit and function come together perfectly.

(616) 723-8039 | wholesale@jonaspaul.com

$89

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

De Rigo REM/Chopard
Suite 35-211

Eyewear that is the synthesis of the artisanal craftsmanship and spirit of the namesake Maison. Each precious Swarovski stone is handset into a floral temple design that holds the beveled, rimless sunglass lens.

(818) 504-3950 | derigorem.us

$1,432

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

Westgroupe/Kliik
Booth P16021

Color blocking and translucent acetate are interplaying factors in the new releases from KLiiK eyewear. A collection of frames tailored for the petite faces that are often hard to fit. Look no further than KLiiK for frames that are small in size and abundant in style and selection.

(855) 455-0042 | westgroupe.com

$247

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

Twelve84
Booth U22023

A new women’s capsule sunglass collection with four styles available as a bundled package including frame and Rx lenses: A square acetate with a pattern accent on the browline, a combination cat eye with translucent inlays, a feminine aviator, and an oversized glam, square metal.

(855) 828-0122 | twelve84.com

$249-$499 including lenses

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

MEI Systems/MEI CoreTBA
Booth F13077

A first in lens generation machines — a block-free system — CoreTBA’s seven essential stages of lens production — including digital generation, engraving, polishing, and washing — are integrated into one unit with the smallest footprint on the market.

info@meisystem.com

Price upon request

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

OWP USA/Mexx
Booth U22045

Geometric shapes in youthful, colorful acetate combinations are playing with an evolution of the translucent eyewear trend; an eyewear and sunwear trend that is an absolute must have for fashion-conscious girls.

(913) 839-1519 | owpusa.com

Price upon request

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If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

Flair
Booth U22045

A rimless design with a simplistic gold bridge and hidden hinge is emphasized with colorful acetate elements. This is a compliment to the counterpart model for men that includes a new thicker bridge.

flair.de

Price upon request

If September is Here, That Can Mean Only One Thing … VISION EXPO WEST!

Europa/DB4K
Booth P18045

Flexibility is essential for kids. New DB4K React has nine shapes with a rainbow of colors featuring trendy translucent and two-tone colorways. Child-resistant hinges and eco-friendly hypoallergenic material make kids and parents equally happy.

(800) 621-4108 | europaeye.com

$180

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