Connect with us

Manager's To-Do

Full Steam Ahead To Holiday Prep and More Manager’s to Dos for November

To give is better to receive, thankfully we’ve got some tasks that help you accomplish both.

mm

Published

on

elizabeth_mtd

Oct. 30-Nov. 5

MARKETING There’s still time to hold a customer appreciation event for your VIPs to show them how much you value them. Focus on fun and sowing seeds, not selling.

MARKETING LinkedIn has many of the micro-targeting capabilities of the other major social media sites but is less utilized and thus less crowded. Build a quick profile and ask your staff and customers to connect. Then give thought to some targeted demographics, say “professional women over the age of 35.”

Nov. 6-12

MARKETING Pick up a light cube. They can do wonders when it comes to email or text requests for photographs of frames. It’s all the more important these days given the customer may share the image with their friends.

MERCHANDISING Have you made space for “impulse purchases” at your cash register? Move some low-priced, appealing “splurchandise” next to your checkout area and rack up additional income at a time when people are looking for stocking stuffers.

Advertisement

Nov. 13-19

SOCIAL MEDIA Haven’t got the time or manpower to manage a full social media campaign? Try offering a simple “deal of the day” (or week) to get people excited about special, time-limited offers. Update your Facebook page twice a day with information about the deals.

MARKETING Your Flex Dollars are expiring! YOUR FLEX DOLLARS ARE EXPIRING! Yes, this is how simple (and how loud) your messaging to your customers should be over the next two weeks. Add a daily countdown graphic to the front page of your website as well. (8 days … 7 days … 6 days …)

Nov. 20-26 (Black Friday is Nov. 25)

MARKETING Keep posting your end-of-year event schedule on your social media outlets — email and mailed invites can go astray.

MARKETING Winter is a popular time for eyelid lifts as people tend to be less active and can hunker down for a few days while they recover. Investigate a tie-in with a local plastic surgeon.

Nov. 27-Dec. 3

MANAGEMENT It’s easy to fall into a negative mindset as the pressure of the holidays builds — constantly looking for faults and flaws among staff. For a week, keep a daily list of all the positive things they do.

LEADERSHIP Put on your Santa cap and straighten your Christmas tie. The holidays are finally here! The staff will take their energy levels from you. Be ready.

Advertisement

SPONSORED VIDEO

SPONSORED BY VARILUX

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular