Connect with us

Calendar

Time to Pour Yourself A Beer and More October Dates

It’s time to recognize the power of checklists.

mm

Published

on

OCTOBER

30 In his book The Checklist Manifesto, Harvard associate professor Dr. Atul Gawande showed checklists of “no-brainer” items used during medical operations could cut surgery deaths by 40 percent. Yet many doctors resisted the use of the pre-set lists, convinced that their brains were superior to any paper form. Most of us have the same arrogance when it comes to our work and skills. But in an increasingly complex world, a system that ensures nothing is overlooked has become a necessity. On  NATIONAL CHECKLIST DAY, reinforce your systems with a more methodical approach. 


1 GERMAN AMERICAN HERitAGE MONTH. Few nations have provided more to the U.S. in terms of population or had a bigger influence on the cuisine (hamburgers), good times (beer), and vision (Zeiss, Bausch & Lomb, etc.) than Germany. Strike up the polka band; it’s time for an Oktoberfest trunk show!

5 Graphic artist Harvey Ball created the Smiley Face as a symbol of good cheer 55 years ago and later initiated WORLD SMILE DAY to remind people that we do the most good when we do something that makes someone smile. Today, set a bold goal – strive to bring a smile to the face of every service provider, co-worker, employee, patient and customer you encounter.

10 FACE YOUR FEARS DAY. Think of something that is making you anxious and ask yourself: What’s the worst that could possibly happen if you dealt with it? Now, could you handle the repercussions? 

Advertisement

SPONSORED VIDEO

SPONSORED BY KENMARK

Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

Promoted Headlines

Calendar

The Internet is Middle Aged and More October Events

And beware those household chemicals; the entire month dedicated to eye safety at home.

mm

Published

on

1-31 From flying leaf blower debris to splashed household cleaners, the average American home is a leading contributor to the 2.5 million eye injuries that occur each year. During Home Eye Safety Awareness Month, do your bit to educate patients on the potential perils and preventative actions they should be taking … starting with protective eyewear. Also, check your homepage has emergency contact information clearly displayed.

01 You know the arguments well by now: “Don’t do co-op advertising because you’re spending good ad dollars building up somebody else’s brand,” countered by, “It’s a brand age — the big names bring in the dollars and foot traffic and you should jump on those coattails.” At the start of Co-Op Awareness Month, when the holiday-season offers begin pouring in, weigh the pros and cons.

09 A little-appreciated fact: Teddy Bears look great in glasses. On National Bring Your Teddy Bear to Work Day, feature a few bespectacled teddies in your cases.

29 Think the Internet is a fairly recent invention? It turns 50 today. Yes, it’s middle aged and bloated, but it still gets better every year. If your online presence is little more than an electronic brochure, sit down today and map out a more aggressive online strategy. The future is not waiting for you.

Continue Reading

Calendar

Build a Better Boss and More August and September Events

See what’s coming up so you can start making plans.

mm

Published

on

August

1 In early 2009, Google launched an internal workplace program code-named Project Oxygen. Its goal: To build a better boss by using data as opposed to traditional “gut instinct.” What Project Oxygen found was that employees prize even-keeled bosses who make time for one-on-one meetings; help people puzzle through problems by asking questions, not dictating answers; and take an interest in their overall lives. During ONE-ON-ONE MONTH, invest some genuine time in each staff member. It may prove to be the best way to prime them for the key holiday periods ahead.

4 The FIRST ELECTRIC LIGHTBULB sparked to life 140 years ago today. Mark the occasion with a brainstorming session with staff for fourth-quarter promotions.

20-24 What is it about contact lenses that turns so many people into the equivalent of your slobbish college roommate with terrible hygiene? Make a note in your social media calendars for CONTACT LENS HEALTH WEEK and bring the admonishments. The CDC has some good resources to help with your heckling: invisionmag.com/071901

September

16-20 John Donne probably wasn’t thinking of paraoptometrics when he wrote “no man is an island” but the sentiment holds true, as any fair-minded OD or office manager would attest — little would get done without their hard work and dedication. Throughout PARAOPTOMETRIC RECOGNITION WEEK, get creative in recognizing their toil.

Continue Reading

Calendar

An Excuse to Celebrate ‘Nothing’ and More July Events

A couple of ‘Dirty Thirty’ birthdays worth noting.

mm

Published

on

3 The extreme heat across the country last year had people rushing to the sanctuary of air-conditioned malls. On AIR CONDITIONING APPRECIATION DAY, let the sweaty, heaving crowds know they’re always welcome in your store with some good old-fashioned lemonade and an invitation to relax and browse. Your summer policy: “No heat. No pressure.”

5 If your customers are “thirty-something singles with vague identities, no roots, and conscious indifference to morals,” then they’d probably respond to a SEINFELD Night to mark the 30th Anniversary of its premiere. Plan an event about nothing … a few beers, peruse the frame boards and wonder if Kramer was an insurance frame board or independent brand kind of guy.

23 Someone else turns 30 this month – probably the most famous spectacle-wearing child in the world. Yes, Harry Potter! DANIEL RADCLIFFE is entering his third decade. Celebrate the movie franchise that made glasses cool for kids. Eisenbrei Plaza Optical in Canton, OH, does a fun themed video and giveaways of Harry Potter items every year.

24 One of the few areas where Walmart is beating Amazon is with “buy online, pickup instore,” which is growing rapidly, especially in suburban areas. On NATIONAL DRIVE-THRU DAY, give thought to curbside pickup as an extension to your dispensary.

Continue Reading

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular