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Time to Pour Yourself A Beer and More October Dates

It’s time to recognize the power of checklists.

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OCTOBER

30 In his book The Checklist Manifesto, Harvard associate professor Dr. Atul Gawande showed checklists of “no-brainer” items used during medical operations could cut surgery deaths by 40 percent. Yet many doctors resisted the use of the pre-set lists, convinced that their brains were superior to any paper form. Most of us have the same arrogance when it comes to our work and skills. But in an increasingly complex world, a system that ensures nothing is overlooked has become a necessity. On  NATIONAL CHECKLIST DAY, reinforce your systems with a more methodical approach. 


1 GERMAN AMERICAN HERitAGE MONTH. Few nations have provided more to the U.S. in terms of population or had a bigger influence on the cuisine (hamburgers), good times (beer), and vision (Zeiss, Bausch & Lomb, etc.) than Germany. Strike up the polka band; it’s time for an Oktoberfest trunk show!

5 Graphic artist Harvey Ball created the Smiley Face as a symbol of good cheer 55 years ago and later initiated WORLD SMILE DAY to remind people that we do the most good when we do something that makes someone smile. Today, set a bold goal – strive to bring a smile to the face of every service provider, co-worker, employee, patient and customer you encounter.

10 FACE YOUR FEARS DAY. Think of something that is making you anxious and ask yourself: What’s the worst that could possibly happen if you dealt with it? Now, could you handle the repercussions? 

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Channel Your Inner Pamela Anderson and More April Events

It’s a month devoted to administrators and women and we have some ideas to help you celebrate.

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23 A HUGE date in history. Not only is it the 30th anniversary of the premiere of the most watched TV show ever – Baywatch – but it’s also the date on which both Miguel de Cervantes (author of the second-most-read book in history, Don Quixote) and William Shakespeare (author of several notable titles) died (1605, 1616 respectively). If you can tie together red bathing suits, tilting at windmills and midsummer nights in a marketing campaign, you also deserve to go down in history.

1 WOMEN’S EYE HEALTH AND SAFETY AWARENESS MONTH. According to Prevent Blindness, women make up 63 percent of the blind and 62 percent of the visually impaired. This month, get involved in the effort to educate women about the special risks they face.

22 EARTH DAY. Look into carrying more products that “give back.” Lucky for you we’ll have an entire feature devoted to Eco-Friendly frames in our April issue. Stay tuned if you need pointers.

25 Google “secretary” and you’ll get an image of a woman wearing glasses. It’s a tacky stereotype with a kernel of truth in it — many office workers wear glasses. On ADMINISTRATIVE PROFESSIONALS DAY give thought to what special corporate package you could offer that office park around the corner.

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Banish Winter Blues by Going Green and More March Events

Don’t miss these important dates.

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17 Banish snakes? You can do better: Banish the winter blues. St. Patrick’s Day is the perfect date to raise a toast and bid the cold months farewell. Lay out some green drinks (kombucha, green tea, anything but beer), green foods and give prominent display to any green tinted or environmentally friendly frames. Everyone loves a party … and it’s really not so hard being green.

6 Dentists, celebrated today on Dentist’s Day, and doctors (who are honored on Mar. 30) are great customers and even better referral sources. Reach out to both groups to express your thanks with a card, phone call or flowers.

10 Daylight Savings … Invite your customers to inspect your latest frames during your “Great Leap into Spring Fashion” celebration with special daylight “savings.” Today only!

23 Thirty years ago we all nearly died. A huge asteroid passed within 500,000 miles of Earth — a very close call according to NASA. Luckily, we survived and Near Miss Day was born. In thanks, dig up one of your business’ recent “near misses” and conduct an autopsy. In your next morning meeting, debate what may have saved the sale. A lower price? More questions? Bruce Willis?

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Hitting the Red Carpet and More February Events

Also a day dedicated to doing just one thing.

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4 No advertising medium divides eyewear pros like Facebook. Some swear by it, others swear it’s a waste of time. Still, with more than 2 billion active users you need to be sure you’ve fully explored its potential. On the 15th anniversary of the day Mark Zuckerberg and three friends launched “The Facebook,” adopt the company’s motto — “Move Fast and Break Things” — and commit to shaking things up with your social marketing. Test some sponsored posts. Get absurdly specific with your targeting. Try a contest or more video. Follow INVISION’s Facebook page: facebook.com/invisionmag.

Teen Sees Color for the First Time — Watch Her Reaction
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Teen Sees Color for the First Time — Watch Her Reaction

Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look
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Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look

He Recorded a Song with His Optometry Equipment — and Absolutely Killed It
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He Recorded a Song with His Optometry Equipment — and Absolutely Killed It

1 Age-Related Macular Degeneration (AMD) is the leading cause of blindness among older Americans; new treatments have dramatically changed the course of this disease over the last 10 years. AMD AWARENESS MONTH reminds people that early detection is critical.

10 Red carpet season peaks with the Grammys today and the Academy Awards on Feb. 25. Get your customers excited about vision’s cutting-edge trends with blogs, Facebook and Instagram posts.

22 The research is unambiguous: Not only does multitasking not work, it impairs productivity. On Single Tasking Day, let your brain do what it’s so beautifully designed to do ­— focus on one thing at a time: One conversation, one meal, one task, one baseball game.

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