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Time to Pour Yourself A Beer and More October Dates

It’s time to recognize the power of checklists.

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OCTOBER

30 In his book The Checklist Manifesto, Harvard associate professor Dr. Atul Gawande showed checklists of “no-brainer” items used during medical operations could cut surgery deaths by 40 percent. Yet many doctors resisted the use of the pre-set lists, convinced that their brains were superior to any paper form. Most of us have the same arrogance when it comes to our work and skills. But in an increasingly complex world, a system that ensures nothing is overlooked has become a necessity. On  NATIONAL CHECKLIST DAY, reinforce your systems with a more methodical approach. 


1 GERMAN AMERICAN HERitAGE MONTH. Few nations have provided more to the U.S. in terms of population or had a bigger influence on the cuisine (hamburgers), good times (beer), and vision (Zeiss, Bausch & Lomb, etc.) than Germany. Strike up the polka band; it’s time for an Oktoberfest trunk show!

5 Graphic artist Harvey Ball created the Smiley Face as a symbol of good cheer 55 years ago and later initiated WORLD SMILE DAY to remind people that we do the most good when we do something that makes someone smile. Today, set a bold goal – strive to bring a smile to the face of every service provider, co-worker, employee, patient and customer you encounter.

10 FACE YOUR FEARS DAY. Think of something that is making you anxious and ask yourself: What’s the worst that could possibly happen if you dealt with it? Now, could you handle the repercussions? 

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Winter is Coming and More December and January Events

Who says glasses are just for summer?

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DECEMBER

21 We associate sunglasses with summer days, but WINTER poses the greater threat to the eye. Snow reflects nearly 80 percent of the sun’s rays. Beach sand? 15 percent. As you install a new seasonal display (think bare branches and cool whites and blues to avoid the Christmas schlock), get the word out – “Wear protection this winter!”


29 Today is TICK TOCK DAY . It means time is running out on 2018. It also might be the title of a bulletin to run in all your social media accounts to tell clients their annual flex-dollars will expire soon.

JANUARY

1 GLAUCOMA AWARENESS MONTH . You know the script: The best defense is … having routine, comprehensive eye exams. You can’t repeat the message enough. Speed the cure. Spread the word.

7 THE GOLDEN GLOBES kick off red carpet season and designer eyewear will once again take center stage. All hands to your social media handles!

8 On SHOW AND TELL DAY AT WORK give an assignment to your staff: Ask each one to pick their favorite frames in the store (at different price points) and at the next meeting explain what excites them about each and how they sell it. Share the passion — and the sales lines.

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Small Business Saturday Success and More November Dates

It has the potential to bring in a lot of new customers.

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NOVEMBER

24 SMALL BUSINESS SATURDAY be on your best behavior. The marketing associated with this day has the potential to bring in a lot of new customers, especially if you’re in a downtown area or community mall. Prepare goodie bags with lens cleaner, wipes and maybe a store-branded chocolate bar. Make sure the coffee pot stays full and you’ve enough cookies to get through the day. Showcase your best products or services and pay particular attention to customer service. You get one shot at impressing visitors. Also give thought to a coupon or some other way of incentivizing your new customers to return.


1 PLAN YOUR EPITAPH DAY… “Fat, happy and old — I did it!” works for us. What would you like to see engraved on your headstone?

13Celebrate the 200th ANNIVERSARY of the birth of legendary rake and gambler JOHN MONTAGUE, the Earl of Sandwich. He’s credited with inventing the sandwich to save time eating during a 24-hour gambling binge. Take inspiration: Draw up a pot luck schedule to ensure you and your staff are eating well over the run-up to Christmas.

25 30 days until CHRISTMAS. Launch a holiday countdown, employing a ticker on the home page of your website or Facebook page. Highlight a “gift of the day.”

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Get Couponing and More August and September Events

See how you can entice clients with a digital coupon.

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AUGUST

1 School will soon start … as will CHILDREN’S EYE HEALTH AND SAFETY MONTH. This campaign is a useful reminder for parents to take a holistic approach to their kids’ vision — correction, safety and health — with a second pair of lenses. Consider a hefty price cut on pair No. 2. Talk to your lab to see what sort of discount you can offer.

5 They swapped clothes, “borrowed” lipstick and cried over boyfriends. Celebrate those bonds on SISTERS’ DAY with a one-day coupon for any sisters who come in the door. 

SEPTEMBER

1 It could be time to rethink coupons. In 2018, they’re as likely to arrive by phone as mail. During NATIONAL COUPON MONTH, investigate providers like Pocket Deals, Yowza and Coupon Sherpa to see how you might entice nearby shoppers with a digital offer.

7 On this day in 1998, an oddly named company opened in Menlo Park, CA. Today there’s not a literate person alive unfamiliar with the name. On the ANNIVERSARY OF GOOGLE’S FOUNDING, investigate their free productivity tools (Google Apps), commerce endeavors (Google Now, Google Local, Google Wallet), and other offerings, including Google Goggles, Google Trips, and Google Arts and Culture.

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