
Dr. Courtney Rhodes
Optique, Austin, TX
It’s official, no eyecare business owners like insurance… not that this should come as any surprise to INVISION readers. Dr. Courtney Rhodes, of course, is no different. Add to that “worrying about the race to the bottom with online retailers” and you have her two least favorite things about running her business. Thankfully, the lifelong patient connections she makes, the freedom to think outside the box, and curating fun eyewear for her optical makes up for it. She also has spending time with her family and pets to look forward to at the end of the day. “We’ll cook dinner as a family to catch up on each other’s days, go on a walk with our dog, or my husband and I will enjoy a glass of wine together.”