They don’t just illuminate frame displays; they create a whole vibe.
A light, contemporary, art-gallery-inspired space that proves everything is bigger in Texas.
It is America’s most spent-on holiday after the winter season after all!
Some were triumphs, others ended in tears …
Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
With full sensory immersion they take customer experience to the next level.
And her prescription for unwinding: 30 minutes of recreational reading, live music and home cooked meals.
Need some inspiration for one of your own? Read the mottos other ECPs live by.
These businesses will be featured over the next year in INVISION.
It's the state of the art in serving up eyeglasses.
The comprehensive branding efforts of these businesses all started with a strong, memorable logo.
Owner Gary Black knows what work-life balance looks like—and how to achieve it for his team.
Of course snorkeling in Maui and skiing in Colorado aren't too shabby either.
The deal follows the acquisition of 11 offices in late July.
Watch the security video.
This Fort Worth, TX practice reinvented itself into a boutique optical with high tech examinations.
Helping kids see has never been easier.
Customer Loyalty: It’s worth its weight in referrals. Here’s how some creative ECPs go about generating it.
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
A Texas OD’s study group helps eyecare business owners ‘get outside the bubble of their own practice.’
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.