Sanity Files

Oregon Husband and Wife Duo Find Joy By Deciding to Slow Down

Their new formula? See fewer patients, spend more time with them and enjoy the occasional dinner out.

Published

4 years ago

February 11, 2020

INVISION Staff Invision February 2020 Issue

Drs. Michael and Kimberly Hoyt
Artisan Eyeworks, Ashland, OR

This February — the month dedicated to love — we highlight a husband and wife team, who after seeing 40 plus patients a day for 20 years, found love again … the love of optometry. They opened Artisan in 2014 to see fewer patients and spend more time with them. They enjoy watching something they built from scratch thrive, being involved in the optical, and being able to have genuine relationships with their patients. In comparison to their old lives, stressful days are rare, but on those days they get out late, “We’ll go out for a nice dinner,” shares Michael. “We’re lucky to have quite a few really good restaurants in Ashland.”

Related Topics:eyecare businesses in Oregon Featured

INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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