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ECPs Tell Us Their Best-Selling Eyewear and Sunwear for October

So many brands sold well!

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The Chanel Double C Pilot (4189TQ) sunglasses are constructed of titanium with calfskin temple tips. Shown in Gold & Brown with Brown mirror lenses (C395/6G) this style comes in four different colorways. $365

The CHANEL 3281, simple and well-fitting. CHANEL was also our #1 selling sun brand. The pilots are so comfortable and glamorous. — Susan Spencer, Council Eye Care, Williamsville, NY

The iChill C7018 from Aspex Eyewear is a combination frame in a round shape with a standard hinge. Shown in the crystal and gold color combination, the frame is available in three feminine combinations. $89.95

We brought in six ICHILL styles to see how people responded. They are loving them! They love the light weight, and the fun shapes and styles. — Nichole Montavon, Oskaloosa Vision Center, Oskaloosa, LA

Top-selling vision brands in October
Eyeglasses

Ray-Ban (11), Kate Spade (8), MODO (7), Etnia Barcelona (4), Europa (4), Silhouette (4), ECO (3), Guess (3), KLiiK (3), Morel (3), Oakley (3), Tura (3), Anne et Valentin (2), Charmant (2), Coach (2), FYSH (2), Gucci (2), Helium (2), Kenmark (2), Lafont (2), Marciano (2), Maui Jim (2), Michael Kors (2), Ørgreen (2), OVVO (2), Seraphin (2), Vera Bradley (2)

Sunglasses

Ray-Ban (22), Maui Jim (15), Oakley (10), Nike (6), INVU (4), Kate Spade (4), Costa (3), Tom Ford (3),
Guess (2), Wiley X (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in October. Join at invisionmag.com/brainsquad.

  • In optical, Morel 1880s, GUESS and DUTZ; MAUI JIM suns. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • We’ve been moving the TAKUMI TK1111 for its fun but ‘safe’ design and the sunclip is a bonus! The WILEY X Kobe has sold more times last month than any other suns. Sometimes the core frames are the hare that wins the race. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
  • SILHOUETTE glasses and MAUI JIM suns. — Trish Todd, Legacy Vision, Plano, TX
  • MODO and with a sunclip for sunwear. — Bethany Cassar, Complete Eye Health, Holland, MI
  • RAY-BAN ophthalmic, but by shrinking margins, and RAY-BAN pilot sun. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • TURA glasses and RAY-BAN sunglasses. — BJ Chambers, Carrera Optical, McQueeney, TX
  • OLIVER PEOPLES, GIORGIO ARMANI and TIFFANY; all three lines are really nice and were practically tied for the hottest-selling. In sun, OAKLEY, RAY-BAN and VERSACEOAKLEY is a great line with many styles and a wide range of prices. — Elias Awad, Invision Eyewear, Overland Park, KS
  • DOLABANY frames. — Joyce Paton, Village Eye Care, Raleigh, NC
  • CHARMANT TITANIUM glasses; RAY-BAN and COACH sunglasses. — Thomas Sacilowski, Eye Sight Medical Center, Tonawanda, NY
  • MICHAEL KORS ophthalmics and RAY-BAN suns. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • ANNE ET VALENTIN optical frames and MAUI JIM sunglasses. — Marc Rosenberg, M&J Optical, Brookhaven, PA
  • The CALVIN KLEIN Color Thin line has been doing really well for us in all styles. The nylon material is flexible, lightweight and comes in tons of cool colors. And an extra $20 off for VSP patients! The WOOW line continually flies off our shelves, especially the Last Call 2. RAY-BAN suns, always Ray Bans! — Kris Kittell, Torrey Highlands Optometry, San Diego, CA
  • GUCCI glasses due to current fashion trends, I guess. — Minh Ta, Specs Appeal, Decatur, GA
  • OVVO opticals because they are light weight, strong and fashionable. LULU GUINNESS sunwear for style and colors. — Kat Leek, Kat’s Eyes Optical, Phoenix, AZ
  • FRANCIS KLEIN eyeglasses are so beautiful and JACQUE MARIE MAGE sunglasses are so on-trend and cool. FACE Á FACE in both; I love the new optical styles and colors and the new suns are amazing. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • CALLAWAY glasses and RAY-BAN suns. — Susan Holt, Coastal North Vision Care, Myrtle Beach, SC
  • TEKA wood and buffalo in the temple eyewear styles and ETNIA BARCELONS, any style, such a nice proper mixture of colors at a fair price. For sun, the OAKLEY Flak Jacket 2.0. — Scott Keating, OD, Vision Trends, Dover, OH
  • GUESS and TOMMY HILFIGER glasses, RAY-BAN suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • For women, LIZ CLAIBORNE glasses are flying out the damn door. For men, NIKE. — Rick Rickgauer, Vision Associates, Girard, PA
  • TOM FORD suns and opticals. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • REAL TREE does really well here. We are a rural area and it appeals to even those old grumps that do not want eyewear. POLAROID suns, old school and affordable. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • MINIMA in both. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • The RAY-BAN 5362 optical is always a fan favorite; the RAY-BAN 3547 sun too. — Pam Neagle, Austin Eyeworks, Austin, TX
  • ECO, we have a package that includes polycarbonate and a level B A/R. It has been very successful for us. RAY-BAN suns are by far our #1 frame line. — Sonja Franklin, Modern Eyes, Austin, TX
  • CELINE in both. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • EUROPA and MOREL glasses for variety and weight; MAUI JIM and INVU suns. — Pam Peters, Midwest Eye, Downers Grove, IL
  • EUROPA lines, TOM FORD and DAVID SPENCER glasses, it was a new line with a good price point. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • It was a tie between a RAY-BAN RX5228 and a Modern GB+ Flawless. The RAY-BAN Rx5228 is a classic, fits well and has broad appeal. The GB+ Flawless is a ladies zyl, also in a classic shape, but being a 58mm eye size it is a bit larger than many of the ladies frames out there right now. It has great color combos and is comfortable too. The KATE SPADE Ayleen/S was our best selling sunglass. It is popular for being a large ladies sunglass while not being oversized. It is also lightweight and comfortable. — Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA
  • TITANFLEX because they’re good basic guy styles with durability. L.A.M.B. sold well in suns. — John LaShorne, Brown County Eye Care, Nashville, IN
  • SILHOUETTE rimless frames sell well because it is very customizable. WILEY X suns usually sell really well because people recognize the brand. — Tammy Warmouth, Main Optical, Luzerne, PA
  • SAKS FIFTH AVENUE are always a steady one on our list. They’re a really good fit for our rural, elderly demographic in price point and style. The 284/T is doing well – a discreet, lightweight half-frame in several decent color options. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • TOM FORD and TOMS eyewear. We had a big frame sale in our vision clinic and were offering discounts on any frame/sunglass in stock. I think that is why the TOM FORD sold so well, and our TOMS frame rep was on-site helping us, so she was able to showcase her frame line, as well. — Denise Robertson, Washington State University Vision Clinic, Pullman, WA
  • FLEXONS were a hot commodity. We sold the FLEXON 600 three times … an oldy but a goody! — Elizabeth Knaus, A to Z Eye Care, Arcata, CA
  • ALAN J glasses and the COSTA Water Woman suns. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • MODO, great style, lightness and good price points, and LAFONT for patients who don’t want cookie cutter styling. — Murray Kessler, OD, Eyecare Plus Scottsdale, Scottsdale, AZ
  • MICHAEL KORS glasses are still a strong seller. Good color variety and style options. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • ARTICLE ONE‘s active sunglass line has sold incredibly well. We got them in the first of last month and have already had to reorder. — Travis LeFevre, Krystal Vision, Logan, UT
  • KATE SPADE and HELIUM eyeglasses. — Heidi Hipsher, Northland Eye Care, Flagstaff, AZ
  • GARRETT LEIGHT is doing well. — Selina McGee, OD, Precision Vision, Edmond, OK
  • After having MODO for only about three months it quickly grew to our top selling line. Patients were hungry for more so we brought in ECO and it’s been the same experience where we can’t seem to get them in fast enough. The combination between the handmade, lightweight materials and the giving back mentality of the two lines seems to really resonate with our patients and our staff (many of whom have chosen MODO frames as their everyday frames). Because of this hype, we are going to continue bringing in lines with stories and kicking out lines that don’t stand out from the crowd. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • L.A. EYEWORKS because we love it so much and it is so funsies!! — Nancy Revis, Uber Optics, Petaluma, CA
  • Safilo’s MAX MARA. — Danielle Doniver, Heritage Optical, Detroit, MI
  • JOE and JOSEPH ABBOUD ophthalmics. — Karen Pailthorpe, University Optometrists, Kingston, RI
  • The VERA BRADLEY Colene in Bordeaux Blooms and COSTA suns. — Jessica Mitchell, Mitchell Eye Care, Starkville, MS
  • FYSH glasses, bright colors and fun styles; and MEXX suns, stylish and affordable. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • The ANNE ET VALENTIN Alma and Amalia, the BEVEL Beets Go On, and the NANO Camper for kids. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • Our men are loving the HELIUM by Match line. While our ladies are head over heels for the new MARCIANO we got in. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • ETNIA BRCELONA and MODO/ECO were our top sellers, with STUDIO OPTYX close behind. The new Etnias are a nice blend of throwback and modern style that look perfect on any age, and the new MODO neutral styles did well last month. ECO with clips again! Finlay in Black/Gradient is always the first to fly off the shelf. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • KATE SPADE LaDonna in Rose Gold Glitter; I have sold it at least 17 times now! The INVU 193 Gold/Brown sun. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • SPECTACLE EYWORKS and MAUI JIM opticals. I push these two lines because I believe in them and they haven’t sold their souls. — Kirk Lee, Eye Care Associates, Ellisville, MS
  • SALT and MASUNAGA ophthalmics are always classic best sellers. REVO suns, every pair is polarized. — Maureen Garbis, Compass EyeCare, Oak Park, IL
  • TOM FORD. I created a spot to highlight them and the zyl with clip is doing great. MAUI JIM suns, we had a BOGO 50% sale. — Tim Gray, Visual Eyes, Huntingdon Valley, PA
  • ØRGREEN and IGREEN, because they are highly customizable and very lightweight and comfortable for the patient. — Pablo E. Mercado, Optima Eyecare, Alpharetta, GA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Americans Know Less About Eye Health Than They Think and More of What You Need to Know for February

Including some exceptional women and why soft contact lenses are still best.

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OWA 2020 Honorees

Jean Sabre

The Optical Women’s Association (OWA) has announced its 2020 Award Honorees. Millicent Knight, OD, and SVP of Customer Development for Essilor of America, will receive the Pleiades award to recognize her advancement of women’s leadership in the optical industry. Jean Sabre, owner of Uptown Vision, (shown) will receive the Pyxis award for her contributions to the OWA’s continuing growth. Sheena Taff of Optician About Town will receive the 2020 Visionary Award to recognize her cultivation of the professional development of women. They will be honored at Vision Expo East during the OWA’s Annual Champagne Breakfast on March 26, 2020 at Gotham Hall in NYC. opticalwomen.com

Soft Still Best

According to the Contact Lenses Market Report by Future Market Insights, the global market for contact lenses reached revenue of $8 billion in 2019. Soft contacts remain the most prescribed (80 percent of overall sales), while toric lens designs are gaining popularity. Demand for silicone hydrogel CLs is also rising. North America is expected to retain its dominant position in the global market due to high adoption, demand for branded products, frequent new product launches, and significant presence of prominent players. Increasing usage of therapeutic CLs for ophthalmic drug delivery is also creating a window of opportunity. futuremarketinsights.com/reports/contact-lenses-market

Americans Know Less Than They Think They Do

A survey conducted by The Harris Poll for the American Academy of Ophthalmology has uncovered key gaps in Americans’ knowledge of eye health, and what they don’t know is putting them at risk of vision loss. While 81 percent of adults say they are knowledgeable about eye/vision health, less than 1 in 5 (19 percent) were able to identify the three main causes of blindness in the U.S. (glaucoma, AMD, diabetic eye disease). Only 37 percent know you don’t always experience symptoms before you lose vision to diseases and less than half are aware your brain can make it difficult to know if you are losing your vision by adapting to its loss. aao.org/eyesmart

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Products

Celebrate Excess with These 9 Maximalist Sunnies

They’re not sorry.

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Atelier Swarovski

Featuring a Pointiage dégradé crystal effect, the SK0270-P is an oversized butterfly that’s ready to fly.

(800) 345-8482, marcolin.com

$595

Valentino

Oversized? Not at all. Still, the VA2033 says an awful lot with its 30 crystal studs around the lenses and one on each temple.

(800) 422-2020, my.luxottica.com

$450

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BCBG

With a lace border hugging the brow of the Extravagant, this frame from BCBG’s sun collection dresses up any look.

(800) 645-3733, cvoptical.com

$239.99

Lowercase

The 200 says nothing if not BOLD. Carved from 8mm cellulose acetate, this frame’s heavy layers create — and add to — its depth.

(212) 510-7621, lowercasenyc.com

$500

Marc Jacobs

The can’t-miss look of the Marc 488/S is a rectangular shape with oversized temples. Colorful Swarovski strass crystals complete the design.

(800) 631-1188, mysafilo.com

$250

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Face a Face

Heels that work with anything and fun splashes of color define the Bocca Vogue, an acetate frame with attitude.

faceaface-paris.com

$460

Jimmy Crystal

The JCS706 brings the bling — Swarovski style — on both the temples and outer rim.

(800) 492-4465, aaopticalco.com

$280

Fysh

A metal-acetate combination on the multicolored F-2043 brings retro-inspired style to the brand’s 2020 sunwear collection.

(855) 455-0042, westgroupe.com

$260

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Marni

Color blocking enjoys the spotlight on the ME647S-107, a striking acetate frame with oval lenses and monochrome temples.

(800) 645-1300, marchon.com

$355

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Better Vision

Virtual Try-On Isn’t Just for Online Retailers Anymore

Try it, you might like it.

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THERE ARE MANY companies in the Virtual Try-On space; Ditto Technologies differentiates itself with a 180 degree head turn so patients can see themselves from all angles. It sells by subscription to in-store retailers, who use its app on an iPad. Another popular company, Fitting Box, has gained all types of customers, from independent opticians, brands, buying groups and retailers to luxury players and e-retailers.

Fitting Box

Augmented reality for eyewear with a virtual mirror to allow consumers to try on glasses in real time.

(884) 834-2860, fittingbox.com

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Vari

Virtual Try On Application

(516) 570-2723, varieyewear.com

Ditto Technologies

Ditto uses a high-quality 3D rendition to encourage a natural fit.

(707) 726-6405, ditto.com

Transitions

The augmented reality try-on experience uses Facebook to allow users to see themselves in 13 lens colors.

(800) 533-2081, transitions.com

Lensabl

This Virtual try-on feature helps users find the best frames from home.

(800) 984 5367, lensabl.com

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Thema Optical

Virtual Eyewear Assistant biometric tech lets you design eyewear to fit your measurements.

(786) 803-8881, thema-optical.com

LensCrafters

The MyLook simulator takes photos in-store on a sales associate’s tablet to show side-by-side images of customers in different frames.

(877) 753-6727, lenscrafters.com

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VSP

Eyeconic, created for those in the VSP network who prefer to shop online, features 3D technology that lets consumers remotely try on eyewear.

(855) 393-2664, eyeconic.com

Smart Ways To Use VTO Optio

Dr. Daniel Bintz, Vision Source, Elk City, OK

Frame try on apps spark interest and give people an idea of what colors, shapes, and styles look good on them before they come in. They can send “What do you think?” selfies to anyone. We started using Fitting Box three years ago. It can be accessed via our website and FB page and in the office. I made a sign explaining how to start. I’m also in the process of setting up at least two more stations using our website as the portal in our waiting area. We have a full-service coffee and smoothie shop in the clinic, so we’re looking for ways to create synergy to shop while relaxing with a drink. It also plants the seed of having more than a single pair of glasses. We may have a frame but not in the color they like; we can then pull it up on Fitting Box.

Lisa Verraros, LensCrafters, Oak Brook, IL

The LensCrafters’ MyLook app launched in stores in 2011 to equip sales associates with iPads to help customers find the perfect frame. Customers can compare up to four frames. At first they say, “I can just take a selfie” but when I explain that I can show them four frames side by side they agree. After seeing the pictures, they quickly start to narrow down their options. MyLook makes it easy to share frame options with friends and family for a second opinion and we typically get an immediate response. I have customers who end up buying more than one frame after seeing how they look. We offer a 30-day refund, but MyLook has made customers more confident in their selections. It has also increased multiple frame purchases and retention.

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