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Here’s a Convincing Metaphor for Parents Who Won’t Update Their Child’s Prescription

A child’s feet change over time; why wouldn’t their eyes?

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If his foot grows do you keep him in the same size shoe?

Why say it? With parents who feel changing a child’s prescription is what makes their vision worse. — Cynthia Sayers, OD, Eyeshop Optical Center, Lewis Center, OH

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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What to Say to Boost Event and Trade Show Attendance

The secret is to keep the call casual and friendly…

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WHAT TO SAY: “We’re having a party — come along!”

When to use it: Successful events such as trunk shows require telephone reach-out, something many optical store owners dread. The secret is to keep the call casual and friendly, and also make the event seem as low key and fun as possible. Everyone loves a party!

Source: INVISION

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The Easy Question to Ask a Customer When You Feel They May Be Overwhelmed with Choices

It prompts them to make an emotional selection.

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WHAT TO SAY: “So, tell me, are any of these frames speaking to you?”

WHY ASK IT? Useful when you’ve presented a lot of items, such as a large selection of branded sunwear, to a customer. The line prompts the client to make an emotional selection.

Source: INVISION

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Grab that Cold Call Listener in 30 Seconds

We’ve got the perfect humorous opener to take the annoyance out of your telemarketing calls.

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WHAT TO SAY? “Hi, this is Julie Jensen from the Jensen Opticals, and this is a cold call. I bet you get millions of these. Bite your tongue — here’s another one. I wanted to follow up on that cute little card we sent you inviting you to our store event.”

WHY SAY IT? When you telemarket, as you sometimes have to do, you’ve got 30 seconds to establish rapport. Humor is the fastest way to do that.

Source: INVISION

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