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Here’s a Convincing Metaphor for Parents Who Won’t Update Their Child’s Prescription

A child’s feet change over time; why wouldn’t their eyes?

Published

10 months ago

October 1, 2018

INVISION Staff Invision October 2018 Issue

If his foot grows do you keep him in the same size shoe?

Why say it? With parents who feel changing a child’s prescription is what makes their vision worse. — Cynthia Sayers, OD, Eyeshop Optical Center, Lewis Center, OH

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INVISION Staff

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starring ECPs Peter Tacia and Heidi Dancer

For the third year in a row, Safilo has looked to trusted eyecare professionals to star in its American Eyes campaign for its Elasta and Emozioni collections.Their latest testimonials are from Peter Tacia, O.D. and Heidi Dancer, optician, of Alma, MI, talking about two best-selling collections: Elasta and Emozioni.

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‘Do You See the Naked Lady?’

It’s a great way to get accurate patient measurements.

Published

4 weeks ago

June 18, 2019

INVISION Staff

WHY SAY IT? After asking the patient to look through the pupilometer and focus on the green light. It will get a laugh and, more importantly, inform you that the patient is looking at the right spot. (You may have to do the measurements again if they crack up.)

SOURCE: Gina Kay, Daily Optician

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What to Say to That Crooked-Browed Customer

Especially when they insist on having their frames adjusted to line up with their eyebrows.

Published

4 months ago

March 27, 2019

INVISION Staff

what to say? “Our eyebrows are sisters, not twins!”

when to use it? When dealing with those patients who want their glasses adjusted to line up with their crooked eyebrows and aren’t taking on board the fact that glasses work best when you look through the optical centers. It adds a little humor and helps open up the conversation about how the glasses need to be adjusted. — Alison Rolli, Daily Optician

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Hit Pause — This Line Works Best When Patients Need to Process A Lot of Information

It gives you both a break.

Published

5 months ago

February 18, 2019

INVISION Staff

What to say? “Look, I’ve given you a lot of information here and there is no need to rush, so why don’t you take a few days to consider everything I’ve told you and then we’ll take it from there.”

When to use it? When you’re dealing with a patient who has been given serious information to digest or a customer who is simply being difficult for whatever reason. Such a break gives you and the customer a chance to move beyond an emotionally charged conversation.