The secret is to keep the call casual and friendly...
It prompts them to make an emotional selection.
We've got the perfect humorous opener to take the annoyance out of your telemarketing calls.
They just might help you save the sale.
It's a great way to get accurate patient measurements.
Especially when they insist on having their frames adjusted to line up with their eyebrows.
It gives you both a break.
Several ways to explain HD lenses to clients.
Here's how to explain the "intermediate area".
A child's feet change over time; why wouldn't their eyes?
Everybody loves mom and dad, don't they?
“A regular tint can be compared to dying an Easter egg; polarization is more like laminating a window!” — Rexanne Collier, Texan Eye Optical, Austin, TX...
Who could say "no" to this sales line?
There are some laws that must be obeyed.
This skin metaphor connects with a lot of patients.
It's a simple tip to help first-time progressive-wearers use their new eyewear correctly.
Explain key functions of the eye with this metaphor.
It works frequently enough to try.
If you’re like most people, you sometimes struggle to find the right words. Perhaps you always think of the perfect response to a particular situation — a...
“Cataracts are like … … looking through sunglasses all the time.” … looking through a foggy windshield.” … gray hair and wrinkles. If we have had...
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