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What to Say to Boost Event and Trunk Show Attendance

The secret is to keep the call casual and friendly…

Published

5 years ago

on

November 13, 2019

By

INVISION Staff Invision December 2019 Issue

WHAT TO SAY: “We’re having a party — come along!”

When to use it: Successful events such as trunk shows require telephone reach-out, something many optical store owners dread. The secret is to keep the call casual and friendly, and also make the event seem as low key and fun as possible. Everyone loves a party!

Source: INVISION

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INVISION Staff

Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com.

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