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Say This to Explain The Benefits of Blue-Light and UV Protection

This skin metaphor connects with a lot of patients.

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“Think of it as sunscreen for your eyes.”

Why say it? “To help explain the benefits of blue-light protection or UV protection.” — Selina McGee, OD, Precision Vision, Oklahoma City, OK

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

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What to Say to Boost Event and Trunk Show Attendance

The secret is to keep the call casual and friendly…

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WHAT TO SAY: “We’re having a party — come along!”

When to use it: Successful events such as trunk shows require telephone reach-out, something many optical store owners dread. The secret is to keep the call casual and friendly, and also make the event seem as low key and fun as possible. Everyone loves a party!

Source: INVISION

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The Easy Question to Ask a Customer When You Feel They May Be Overwhelmed with Choices

It prompts them to make an emotional selection.

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WHAT TO SAY: “So, tell me, are any of these frames speaking to you?”

WHY ASK IT? Useful when you’ve presented a lot of items, such as a large selection of branded sunwear, to a customer. The line prompts the client to make an emotional selection.

Source: INVISION

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Grab that Cold Call Listener in 30 Seconds

We’ve got the perfect humorous opener to take the annoyance out of your telemarketing calls.

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WHAT TO SAY? “Hi, this is Julie Jensen from the Jensen Opticals, and this is a cold call. I bet you get millions of these. Bite your tongue — here’s another one. I wanted to follow up on that cute little card we sent you inviting you to our store event.”

WHY SAY IT? When you telemarket, as you sometimes have to do, you’ve got 30 seconds to establish rapport. Humor is the fastest way to do that.

Source: INVISION

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