With proper inventory management any eyecare business can cover the entire consumer pricing journey.
A new sales philosophy could absolutely transform your optical business.
Including the power of a compliment and the reminder that this is all a test.
Including knowing when to cut bait on a lost cause and a nifty little trick for checking a candidate's references that is completely above board.
Plus Walmart saved $20 million by making one small change, what small change could you make to save big bucks?
If you’re not using data to make decisions, you’re using emotions, and that’s bad business.
Like a reminder about the all-important follow-up and scoping out your competition.
We are not professional athletes, but we are eyecare professionals, and together we can get to second base.
When you know, you grow.
Including inventory, spiff research and a simple holiday social media idea.
Work these bullets in to your business model and expect growth far more rapid than average.
Like the perfect time to pounce on customers to increase your chance of a sale.
If you’re not regularly goal-setting the business of your business you can’t forecast your growth.
Instead, budget for them — plus other tips for spending less, managing wisely and selling more.
First and foremost: Eyecare is not a job, it’s a noble career.
And not just about what to sell them but how to sell them as well.
Attending VEE or not, determine your winners and loser and a plan for summer sales.
Like using the sun to your selling advantage and getting customers to spend on ‘fun.’
How to maximize the value of your tech and their connection between patient, doctor and optician.
Developing a culture of intimacy among team members is no small task, but it is essential to operating a highly effective, and frankly, enjoyable day-to-day business.
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