Nearly three-quarters of consumers ready to pay more to shop at such firms: survey
“Spend Z” report offers strategies for appealing to this up-and-coming consumer group.
It is time to book your events, lock in your staff schedules and zhuzh up the place.
This optician turned sales rep became a Neurolens proselytizer thanks to her experience with a ‘special, impactful product.’
A former optician turned EssilorLuxottica sales rep explains what NOT to do when trying to establish a sales relationship.
And let’s get rid of the never-ending frame clearance while we’re at it.
A long-time optical sales rep offers poignant advice from the front lines that everyone can put into practice.
If you’ve ever Googled that question, keep reading.
Take the opportunity to shake up your routine.
Encouraging a change in leadership mindset allows leaders to facilitate new team habits to achieve goals despite the excuses that are always there.
Including an innovative way to use your employees as mobile billboards and two surefire customer conversation starters that double as market research.
When we start tackling a big goal, we often think it is too large to accomplish. The key is to understand and use the compound effect.
Like also knowing when to not and being better than perfect.
With these 3 ways to make your selection easier to love.
But still leave time for self-love and optimism! It’s called balance.
It may be time for a team fit check.
Like maintaining a customer’s sense of urgency and really figuring out your blindspots.
But also be sure to check staff’s PTO balances before the holiday crush.
With proper inventory management any eyecare business can cover the entire consumer pricing journey.
A new sales philosophy could absolutely transform your optical business.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
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