You wouldn’t wear the same underwear for a month, why do you wear the same contacts? When to use it: To promote the proper use of daily...
“On a plastic frame, I really look at bridge fit. We want to make sure it fits your nose great, or otherwise you will be pushing...
“It’s like blueprints and a building.” When to use it: To answer the question of how a progressive lens can work in a small frame as...
This digital lens will give you a larger sweet spot. When to use it: When explaining digital single vision lenses to patients. Source: Stephanie Kuhn, Optique...
“It’s a problem with the pressure in the eye being too high. Either the faucet is on too high or the drain isn’t working right.” When...
“Progressives are like cars; Hyundai, Chevy, Lexus, Mercedes. If you could pick any car, what would you drive?” When to use it: When presenting patients with...
WORDS YOU SHOULD USE: “I apologize it seems to be taking me forever.” WHEN TO SAY IT: If you notice that a customer is becoming agitated,...
WORDS YOU SHOULD USE: “Enjoy!” WHEN TO SAY IT: Use this instead of “goodbye” after the sale has been completed and your customer is walking out...
WORDS YOU SHOULD USE: “Other Customers Are Waiting” WHEN TO SAY IT: Have a client who is holding up your line because she’s yakking on the...
WORDS YOU SHOULD USE: “Fortunately, I work miracles!” WHEN TO SAY IT: When a customer comes to you with a problem. First of all, it’s funny....
It isn't easy to say these two words in a bored or monotone voice.
A customer approaches your frame selection, looking uncertain and timid. Wait a minute or so, then approach and say: “Hey, what do you want to try...
You want to help your client find frames she will love — but sometimes it takes forever. To show you understand (and set yourself up as...
When a customer makes a request for an important action on your part, it’s a good time to show your enthusiasm. Use the words: “I’ll be...
When a client comes in for an annual checkup or to pick up a new set of eyewear, ask: “Do you have your sunglasses with you...
When introducing yourself to somebody for the first time, say: “Susan, Susan Thompson” WHY? Repeating your first name twice is very effective. And this subtle repetition...
A client calls and asks for an immediate appointment. And you just can’t do it. Instead of saying, “Sorry, you can’t come in until Friday. We’re...
You’ve mistakenly crossed two polite words and the result is something less-than-polite. Instead of turning red and hoping no one notices the goof, stop, clear your...
Published in the September-October 2014 issue An employee comes to you for advice on an issue. Don’t simply solve his problem using your experience and knowledge....
Is this your first time visiting our store?* Have your salespeople ask this question when encountering a new face. If the answer is yes, follow with,...
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