Woulda Coulda Shoulda

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starring ECPs Peter Tacia and Heidi Dancer

For the third year in a row, Safilo has looked to trusted eyecare professionals to star in its American Eyes campaign for its Elasta and Emozioni collections.Their latest testimonials are from Peter Tacia, O.D. and Heidi Dancer, optician, of Alma, MI, talking about two best-selling collections: Elasta and Emozioni.

Woulda Coulda Shoulda

This Is What One ECP Wishes She Had Said to a Rude Couple and Their Monster Children

This isn’t Walmart.

Published

4 months ago

January 29, 2019

INVISION Staff

“This isn’t Walmart. And you can take your prescription anywhere and have it filled.”

To the couple who’d purchased a gift certificate at a silent auction: They came in and were truly the rudest people I have ever experienced. Their large, pre-teen kids were riding around the store on the baby car, doing cartwheels. And then they declared, “Glasses are so much cheaper at Walmart.”

Woulda Coulda Shoulda

No One Likes A Know It All

But be sure to say it with a smile. On second thought, just don’t say it.

Published

4 months ago

January 21, 2019

INVISION Staff

“It must be quite a burden to be the only one who is right all the time.”

…To the know-it-all customer

Woulda Coulda Shoulda

Make That Difficult Patient a Chain Store’s Problem

What you’d have said to that rude, frustrating or clueless patient …

Published

6 months ago

November 23, 2018

INVISION Staff

“I suggest you go to a chain store where you might get better service.”

To one of those rare belligerent customers: “We do recommend they go elsewhere. By traveling to another office they might calm down and we rarely see them again, as we don’t need their business or appreciate the disruption to our office.”

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INVISIONMAG.COM

That Will Be $100

Woulda Coulda Shoulda

That Will Be $100

“I can help you for $100 since that is what my margin would have been had you bought that here.”

SPONSORED VIDEO

SPONSORED BY SAFILO

Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starring ECPs Peter Tacia and Heidi Dancer

Promoted Headlines

Woulda Coulda Shoulda

This Is What One ECP Wishes She Had Said to a Rude Couple and Their Monster Children

“This isn’t Walmart. And you can take your prescription anywhere and have it filled.”

Woulda Coulda Shoulda

No One Likes A Know It All

“It must be quite a burden to be the only one who is right all the time.”

Woulda Coulda Shoulda

Make That Difficult Patient a Chain Store’s Problem

“I suggest you go to a chain store where you might get better service.”

ABB OPTICAL GROUP and Paragon Vision Sciences Announce Fifth Annual Optometry Student Challenge

Shopko Optical Acquisition Completed; 80 Stores to Become Freestanding Locations

For This Miami OD, It’s the Simple Things That Get Him Back On Track

Safilo and David Beckham Announce 10-Year Eyewear License Agreement

FDA Approves Drug for Diabetic Eye Disease

Eyewear Executive Dies Unexpectedly

Online Eyewear Seller Gets More Prison Time

Walmart and Optometrists Agree On New State Bill

2 Accused of Selling Counterfeit Ray-Bans in $2M Fraud Case

Eyewear Chain Launches Drive-Through Pickup Service

Podcast: What the Heck is Marketing? And What Should ECPs Focus on to Attract New Clients?

Hoya: The Right Lenses for Sun Protection

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INVISIONMAG.COM

That Will Be $100

“I can help you for $100 since that is what my margin would have been had you bought that here.”

SPONSORED VIDEO

SPONSORED BY SAFILO

Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starring ECPs Peter Tacia and Heidi Dancer

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Promoted Headlines

Woulda Coulda Shoulda

This Is What One ECP Wishes She Had Said to a Rude Couple and Their Monster Children

“This isn’t Walmart. And you can take your prescription anywhere and have it filled.”

Woulda Coulda Shoulda

No One Likes A Know It All

“It must be quite a burden to be the only one who is right all the time.”

Woulda Coulda Shoulda

Make That Difficult Patient a Chain Store’s Problem

“I suggest you go to a chain store where you might get better service.”

ABB OPTICAL GROUP and Paragon Vision Sciences Announce Fifth Annual Optometry Student Challenge

Shopko Optical Acquisition Completed; 80 Stores to Become Freestanding Locations

For This Miami OD, It’s the Simple Things That Get Him Back On Track

Safilo and David Beckham Announce 10-Year Eyewear License Agreement

FDA Approves Drug for Diabetic Eye Disease

Eyewear Executive Dies Unexpectedly

Online Eyewear Seller Gets More Prison Time

Walmart and Optometrists Agree On New State Bill

2 Accused of Selling Counterfeit Ray-Bans in $2M Fraud Case

Eyewear Chain Launches Drive-Through Pickup Service

Podcast: What the Heck is Marketing? And What Should ECPs Focus on to Attract New Clients?

Hoya: The Right Lenses for Sun Protection

Nano Vista—The Quintessential Line for Kids

New ‘Auxiliary Skin’ Transforms Eyewear into Seamless Sunglasses

Podcast: More Ways to Motivate Your Own Eyecare Business Team

Most Popular