RECENTLY, A FRIEND on LinkedIn who has nothing to do with eyecare left a comment about something I posted from a recent issue. She said she loved the magazine and that “It’s so good … good for all types of people, not just vision professionals!” Needless to say, I was tickled! That’s really our goal here, to make the best use of your time by providing information – regardless of where it comes from – to help you run your businesses better.
It struck me even as I was pulling this issue together. I was editing our Tip Sheet (p. 46) and two of the items on the page had me literally exclaim out loud “Fascinating!” (Hint: Don’t be surprised if I start aiming all my conversation at your right ear next time you see me in person!)
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The content we share is geared for an eyecare audience, sure, but it has wider applications than just what we do professionally. Even many of the items in our Big Story — 100 Things Every ECP Should Know (page 34) — have broader reach outside our profession … In fact, I encourage you to share your issues of INVISION with any of your business-owner friends. I guarantee their business-to-business publications aren’t nearly as fun! It just goes to show you — and it’s a wonderful reminder when things start to feel a bit stagnant — that there is literally always something new to learn.
Every single day. But it is up to each of us to be receptive to it and not immediately dismiss new information as “stupid” or “wrong” or with a knee-jerk “That won’t work.” That’s the opposite of a growth mindset and there are too many forces at work trying to make our jobs harder on the daily for that to be anything but a race to failure. (The bad kind, not the good kind. See page 53.)
I challenge you to read this issue with a more open mind than you ever have. Try something you’re not 100% sure of just to see the results. Consider that even if an idea in our pages wouldn’t work for you as is, there may be a way to tweak or modify it to make it work. Experiment. And if you get a chance, drop me a line and tell me what you found fascinating in INVISION recently.
Best wishes for your business,
Five Smart Tips From This Issue
- Did you know your optical has sales hot spots? Do you know where they are? (Manager’s To-Do, page 16)
- There is a huge need for more doctors who do low vision. If you’ve been thinking about adding a specialty, this may be the one for you. (Better Vision, page 21)
- Presbyopes can be their own worst enemy. See how one OD is finding wild success fitting them in multifocal CLs despite that. (Best of the Best, page 48)
- Gatekeeping is so 2019. Thriving practices embrace the value reps bring to their business but you’ve got to take the call first. (Columns, page 51)
- It’s a huge disappointment that in this day-and-age this is still happening, but every manager should be prepared for how to deal with staff receiving unwanted advances from customers. (Real Deal, page 58)
