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Sanity Files

Julia Gogosha Always Finds a Way to Stand Out

The indie eyewear darling behind Gogosha Optique shares some of her tips for keeping cool.

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Julia Gogosha eyewear

Julia Gogosha
Gogosha Optique, Los Angeles, CA

If you haven’t heard of Julia Gogosha you probably need to get out more. An indie eyewear darling, she established Gogosha Optique in 2008 after working for others on the rep and retail side. A busy #girlboss who pursues a number of ways to stay sane, she knows the secret to life is just showing up. Recently at The Loft NYC party, she buzz-cut her head for charity. Recruited by Scott Balesteri of Bad Ass Optical Lab and joined by Richard Berliner of J.F. Rey, the trio raised about $8,500 for St. Baldrick’s, a non-profit that raises money for children’s cancer research. “Shaving my head was a whim that [Scott] turned into a purpose,” she says. “I just helped get the word out and showed up.” 

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Sanity Files

A Florida OD With A Need for Speed

If it’s not a muscle car that goes fast, he’s not interested.

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Dennis C. Ryczek, OD
Ryczek Eye Associates, St. Petersburg, FL

Dr. Dennis Ryczek may seem like a mild-mannered optometric physician dedicated to helping people see and look their best during the day… but by night, he is a speed machine. A muscle car aficionado, when he is not “impacting patients’ lives and well-being positively through medically oriented dilated eye exams and making personal connections with interesting people,” he’s driving fast cars… fast. But don’t get him started on his dislike of insurance company interference in his practice — everything from authorizations for medicinal Rx’s to doctor reimbursements — it ranks as his #1, 2 and 3 when it comes to the things he dislikes about running his business. Luckily, when he needs to blow off some steam he’s got his pick of ocean activities in the paradise right outside his door.

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Sanity Files

This Tennessee OD Loves the Day-to-Day Tasks of Running Her Eyecare Business

She is the @Momtometrist who finds sanity in the mundane.

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Angie Patteson, OD
Sunset Eye Care, Johnson City, TN

HAVE NO FEAR, @Momtometrist is here! “Call me odd, but I love the mundane tasks,” says Dr. Angie Patteson, owner of Sunset Eye Care. “I get to the office very early every day and turn on the lights, check the voicemail, and make certain everything is ready for the day. I also love to check the mail and open packages.” But that’s not all this busy business owner loves about her day job… “Frames, frames, and FRAMES! I love all the different options available. Well, not a keyhole bridge, I haven’t the nose for that. I keep uncut lenses at my desk, so when a new frame calls my name, I can edge it before I go home.” And that is not her only creative outlet, she’s taken up diamond painting to combat a busy day. “Ironically, it involves neither diamonds nor paint. It is tedious, and even mind-numbing at times, but that’s why I like it. I can turn off my brain and apply little faceted pieces of plastic to canvas to make a piece of art.”

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Sanity Files

This ‘Work Hard, Play Hard’ Optical Manager Has Found Her Calling

And she has the wardrobe to prove it.

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Christine Howard
Attleboro Vision Attleboro, MA

Some people have careers, some have callings. Considering Christine Howard, optical manager of Attelboro Vision, couldn’t even come up with three things she didn’t like about managing an optical business, we’re pretty sure she qualifies as the latter … The outfit clinches it. But callings still have their challenges. At the end of a tough day, Christine relies on the unconditional love of her fur babies “who always make me smile” and the support of a husband “who lets me vent about my day.” She and her husband believe in the idea of “work hard, play hard” and “actively try to make traveling and unique experiences” a regular part of their lives to help relieve stress.

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