Manager's To-Do Summertime and the Business is Easy … Well, If You Stay Active Here’s what you need to do in July. Published 6 years ago on May 28, 2018 By INVISION Staff Invision June 2018 Issue Share Tweet SALES “I’ve got two daughters getting married this month. So, I just need to go sell some glasses and make sure there is lots of money in the account! — Cleve Barham,Fine Eyes, Ridgeland, MS July 2-8 MANAGEMENT Summer means different things to different ECPs. If it’s slow for you, take the chance to fine-tune strategy: Work out a schedule to assess your goals, find new ways to automate operations, grow your network, plan inventory reductions, speed patient flow and so on. MARKETING The back-to-school sales period is weeks away. Check product availability and staffing. Check out the INVISION archives for our features on back-to-school sales in May this year and 2016: invmag.us/archives. SALES With the mercury rapidly climbing, everyone’s mind is turning to taking a break. Make this month’s spiff a sales contest for an extra paid day off. Target a category most staff neglect such as colored contacts or performance eyewear. July 9-15 EVENT PLANNING Now’s the time to start planning a fall trunk show. WEBSITE Put together a “What’s New!” web page in anticipation of new arrivals from show orders. Advertisement STORE Pick a remodeling job. Paint the optical, or change out the fluorescent light kits for a more modern lighting solution. See page 50 for more low-cost ideas. MARKETING Hit your social media channels to remind any vacation-bound clients to pack a backup pair of contacts or glasses in their carry-on. You need to start educating them why it’s essential. July 16-22 MARKETING Hire a pro to take photos of your store and team while everyone is sun kissed and glowing. These are valuable marketing tools you can use when meeting new vendors at trade shows, dealing with local press, or even entering your store in next year’s America’s Finest contest. CLIENT RELATIONS Pick two or three things you want every customer to experience and talk to staff about how to expose clients to these areas. OUTREACH Draw up a schedule to visit nursing homes and assisted living facilities. Prepare business cards so that clients can share them. July 23-30 SERVICE It’s hot out there. Welcome customers into your store with a cool washcloth and a cold beverage. Advertisement MANAGEMENT Review the services you offer with a focus on return on effort. If repairs or another service are draining resources for little reward, reconsider them. Related Topics:client servicemanagementManager's To-DoMarketingoutreachplanningsalesselling tipswebsite INVISION Staff Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at firstname.lastname@example.org. click to Comment(Comment) Up Next Back-to-School, Personal Development and More Manager’s To-Dos for August and September Don't Miss Form a Customer Advisory Board for Your Store and More Manager’s To-Do’s for June SPONSORED VIDEO Meet the Next Generation of Smart Glasses Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. 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