Preparing for taxes and tax rebate season!
Many of the rest would like to offer it.
Customer Loyalty: It’s worth its weight in referrals. Here’s how some creative ECPs go about generating it.
For a more connected network, scratch some backs in the realty business.
Here's what you need to do in July.
In the ‘80s, I had two stores in Manhattan; one right down the block from the UN. Foot traffic was steady on weekdays, but on weekends...
How do you become the name that means trusted vision care to your community? Well, it doesn’t just happen by chance. You need to make a...
Oct. 2-7 OPERATIONS Finalize work schedules through mid-January. Check staff obligations and work around any clashes. CUSTOMER RELATIONS Take a valued customer to lunch. Let her...
I’m thinking it could be time to open a second location. What factors should I be considering? There’s an adage in retail that if you’re going...
“Cataracts are like … … looking through sunglasses all the time.” … looking through a foggy windshield.” … gray hair and wrinkles. If we have had...
It helps you realize what's really important.
Leadership expert John C. Maxwell wrote a book called Everyone Communicates, Few Connect. In it, he points out the difference between communicating with people and connecting...
A staff person has a personal issue with a patient. Where does the manager draw the line? Gina, the managing optometrist of Oxford Optics, was busy...
Listening to your patients’ visual needs can generate high revenue for your practice. Are you just prescribing eyeglasses or are you prescribing “lifestyle solution” glasses and...
You wouldn’t wear the same underwear for a month, why do you wear the same contacts? When to use it: To promote the proper use of daily...
CONVENTIONAL CREDIT CARD machines, ringy-dingy cash registers, and — gasp! — paper checks are on their way to achieving distant memory status. These days, more and...
WEEK 1June 5-10 SALES FLOOR It’s warming up outside and your staff’s thoughts are likely turning to their annual summer vacation. Set an ambitious store goal...
Yes: 13% We do charge, upon next visit, because we know that if we send them a bill, we will probably never see them again. I’d...
“On a plastic frame, I really look at bridge fit. We want to make sure it fits your nose great, or otherwise you will be pushing...
Online eyeglass sales are rising due to low cost bolstered by the free services provided by local opticals. The fault is our own. More than other...
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