Like getting ready for spring, adding a specialty for practice growth or noting your ‘lucky’ breaks.
But don’t forget the madness…. March Madness that it!
And don’t forget to do your bit for AMD Awareness Month.
It’s time to take inventory and plan staff trainings and time off.
And get ready for those one-on-ones to ensure your staff can be their most effective in 2026.
And start the New Year on the right foot by taking part in Glaucoma Awareness Month.
Start a holiday tradition and fine-tune your flex-spending messaging.
Small Business Saturday is your time to shine while Family Volunteer Day is your day to give.
Now is the perfect time to throw a private client party or run some pricing experiments.
Like Eye Injury Prevention Month, it’s back!
Including a little love for well-groomed men, the dog ‘day' of summer and a whole month for paraoptometrics.
Like revisiting your cost vs. value scripts for cost-conscious customers and preparing for the (last!) Vision Expo West.
And we’ve also reached the midpoint of the year. Time to review and adjust.
And we may be deep in Back-to-School business right now but it’s time to start planning for your holiday sales season.
On Best Friends Day, do your bit to fight the “friendship recession” with a special discount for buddies.
And get serious about risk-management. These are uncertain times.
And get in the vihuela-inspired sway of things with a Cinco de Mayo event.
Including re-engaging your staff by kicking off the winter blues and introducing a fun summer sales incentive!
Including a little outside spring prep and contemplating your ‘hot summer offer.’
Like taking time to appreciate the sky and a lesson from a master of the art of upselling.
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