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Accessible Private Label Eyewear for Independents and More Business Boosters for March

Including an ophthalmologist-developed eye roller and the cutest jade green eyewear stand you ever did see.





Green with Envy

Handmade from resin and brass, this little mint green nose eyeglass stand from ARTAKIMBO stands approximately 6″ tall and is a perfect way to show off your frame inventory. The base is also available in black or white and a hook on the back securely holds the temples.



To the Rescue

Designed to enhance patient compliance, DRYEYE RESCUE’s new Hybrid Display combines eye-catching visual aids with crucial educational resources to deliver instant awareness about dry eye in the provider’s office. This versatile display empowers providers to present treatment options and best practices in a clear, engaging manner. By integrating this display into their offices, providers can create a new revenue stream, capitalizing on the growing interest in comprehensive dry eye care.

Price upon request

folded eyeglasses

You, Branded

Your Brand Eyewear, the maker of private label frames for independent optometrists, has announced a program to empower independent ECPs to enjoy the benefits of private labeling without the constraints of large minimum orders or extended lead times. Designed to help small practices compete with online retailers and large national chains, Your Brand Eyewear manufactures frames to cover price points from moderate to luxury.

Prices vary



Eye Roll

Twenty/Twenty Beauty has launched the Ready To Roll Depuffing Eye Roller. This compact roller offers a refreshing solution for tired, puffy eyes with instant cooling and soothing relief. Ophthalmologist-developed and safe for sensitive eyes, dry eyes, and contact lenses.



Global Translations

The WORLD COUNCIL OF OPTOMETRY (WCO) will celebrate World Optometry Week 2024 from March 17-23, with the theme “Advancing Optometry’s Commitment to Global Eye Care.” This weeklong campaign will conclude with World Optometry Day on Saturday, March 23. As part of their initiative, they’ve created social media resources available in seven languages for eyecare practices to use to help increase their advocacy.




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

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