Like a feel good mirror, the fanciest eyeglass holder you ever did see, and a velour track suit that is miles beyond those boring scrubs.
The power of a white board is where true innovation happens.
We’re sharing a peek at the learnings and best practices from Texas State Optical’s network of independent optometry practices.
Being thoughtful about strategically choosing what is showcased on your optical retail displays will show a massive improvement in your overall sales.
Including the AOA’s plans to fight back against vision plans and closing the knowledge gap when it comes to parents and myopia.
Including a little decor and signage refresh and a new-to-market, super-high-tech low vision wearable.
They face a fork in the road: owning a private practice and all other available (but inferior) options.
A plug and play dry eye and aesthetics specialty solution and little display refresh.
And they may be placing unnecessary obstacles on your sales.
Like the barriers women face in ophthalmology and how to enhance your contact lens culture.
Because as President Bill Clinton once said, "The price of doing the same old thing is far higher than the price of change."
Like the chicest sidewalk sign you ever did see and a product to help your patients with their contact lens replacement compliance.
Consumers want to purchase their prescription eyewear from knowledgeable experts to make sure they make the right purchase decision. But expertise doesn’t just happen. It must...
Easy tips for how you can significantly increase sales while ensuring that patients leave with eyewear that meets their highest expectations.
Including a new podcast touching on the role eyewear plays for some notable names and the importance of focusing on preventable workplace eye injuries.
Part two in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
Like myopia control and management as standard of care in multiple languages and what a changing workforce demands from their benefits.
Including turnkey training for myopia management and a pair of sparkly mules sure to draw the eye.
Everyone has a reason it’s not getting the focus it needs and it usually boils down to how complex and hard it seems to be. Let’s...
Part one in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
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