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All posts tagged "Business & Practice Management"

Headlines5 days ago

More Contact Lens Adoption Could Be as Easy as Talking About It and More of What You Need to Know for May

Plus the economic impact of better vision and enhanced online staff training resources.
Products5 days ago

An Ultrasonic Cleaner for at Home Use and More Business Boosters for May

Plus labels, stickers and creepy little bling you can’t help but love.
Columns1 week ago

Will the Future of Healthcare Even Need Optometry?

We are amid a significant shift in our profession and healthcare delivery overall, and yet it appears many of you are either in denial or unaware...
Columns1 week ago

Why Creating Brand Ambassadors Among Your Staff Is The Most Authentic Form of Sales

And how they allow for your optical to utilize the power of referrals to transform the sales process.
Columns2 weeks ago

What If I Told You a $15 Investment Could Double Your Business Revenue?

The power of a white board is where true innovation happens.
John Marvin2 weeks ago

How to Build a High-Performance Team

It’s not just about hiring talented individuals, but those that are also adaptable and willing to buy into a team-first mentality.
Headlines2 weeks ago

Consumers Still Most Likely to Buy Optical Products In-Store and More of What You Need to Know for April

Including patients’ misconceptions about benefit plans and the continued growth of screen time despite rising awareness of digital eye strain.
Products4 weeks ago

Easy Branded Merch, Green Cleaning Spray and More Business Boosters for April

Including free digital dry eye resources and on-theme notebooks to capture your next great idea.
People1 month ago

Veteran Opticians Share The Greatest Accomplishments of Their Careers

From getting licenses to helping patients to becoming leaders, they reflect on their optical bests.
People1 month ago

What Kind of Doctor Are You?

We all have a persona, whether we like it or not.
People1 month ago

How Increasing Colorways Can Increase Sales

Being thoughtful about strategically choosing what is showcased on your optical retail displays will show a massive improvement in your overall sales.
People2 months ago

How to Plan a $20k Trunk Show

We’re sharing a peek at the learnings and best practices from Texas State Optical’s network of independent optometry practices.
Products2 months ago

Accessible Private Label Eyewear for Independents and More Business Boosters for March

Including an ophthalmologist-developed eye roller and the cutest jade green eyewear stand you ever did see.
Headlines2 months ago

Tracking the Path of Our Upcoming Solar Eclipse and More of What You Need to Know for March

Including free resources for eye safety and protection, a new award for young leaders, and how artificial outside nighttime light may increase risk of AMD.
Tools and Equipment2 months ago

Several Products That Will Help You and Your Business Stand Out from the Crowd and More Business Boosters for February

Like a feel good mirror, the fanciest eyeglass holder you ever did see, and a velour track suit that is miles beyond those boring scrubs.
Headlines3 months ago

Transplanting Whole Human Eyes and More of What You Need to Know for February

Including the AOA’s plans to fight back against vision plans and closing the knowledge gap when it comes to parents and myopia.
Tools and Equipment4 months ago

One Tap Google Reviews and More Business Boosters for January

Including a little decor and signage refresh and a new-to-market, super-high-tech low vision wearable.
John Marvin4 months ago

Young Optometrists Have a Decision to Make

They face a fork in the road: owning a private practice and all other available (but inferior) options.
Eyecare4 months ago

Custom Neon Signs That Will Make You a Social Media Darling and More Business Boosters

A plug and play dry eye and aesthetics specialty solution and little display refresh.
Spexy5 months ago

Your Words Are Limiting You

And they may be placing unnecessary obstacles on your sales.

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