26 Ways to Stay Safer: An Optical PPE and Sterilization Resource Guide [New Updates!]

Who is offering it, what they are offering, and where you can get it … all in one place.

11 Versatile Eye Business Logos That Attract Clients in Many Different Forms

The comprehensive branding efforts of these businesses all started with a strong, memorable logo.

54 Utterly Ridiculous Things Patients Said to Their Eye Doctors

‘But my prescription has not changed since 1989.’

These 9 Pop Culture Homages Added Instant Recognition to ECPs’ Marketing

Iconic pop culture imagery and characters can amplify the impact of ads, community events and social media posts.

14 Seriously Funny Things Kids Actually Said at the Eye Doctor’s Office

"I don't have a LAZY eye ... I have a BUSY eye!"

19 Ways That You Just Know You’re an ECP … [Photo Gallery]

14 Instructional (or Even Inspiring) COVID-19 Signs to Consider When Your Business Reopens [Photo Gallery]

There are many signage types that will help you communicate important health-related messages to customers.

9 Close-to-Perfect Exam Rooms for Opticians and Optometrists

These eyecare businesses are creating more memorable (and comfortable) experiences for clients.

11 Memes To Remind You (and Your Team) to Wash Your Hands Correctly During the Pandemic

It's time to become a rock star of hand hygiene.

16 Eyecare Variations of Social Media’s Meme of the Year

A woman screams at a cat. And the Internet goes insane.

12 Pics That Show What a Blast Halloween Can Be at an Eyecare Business

See how eyecare pros have been doing spooky season in their businesses.

Luxottica Opens North American HQ in New York — Take a Look

It was an intimate event with 120 VIPs and influencers from across the industry.

These Eyecare Pros Made Their Marketing ‘Pop’ in 2018

It just took creativity and some simple tools.

20 Perfect Halloween Costumes for Glasses-Wearers