Look anywhere on social media and there are those that would have you believe any number of factors are killing independent eyecare. This is what your...
And we’re sharing their creative and somewhat fantastical ideas with you!
It’s an age old question … and no surprise many of you vacillate back and forth.
Our Brain Squad shares the 'hows' and 'whens' of their rejuvenation strategies.
Large or small, one thing seems certain kindness is contagious.
Click on through to read their answers and catch the bug.
Going above and beyond is no longer remarkable … it’s expected.
From the necessity of social media to electronic patient communications and online sales to inspiring an entirely new product line.
Well, we asked and, boy, did you guys come through…
Island paradises, France, Italy and exactly where you are topped your answers.
When asked what one professional skill they’re working on this year, it was by far the most popular answer.
Among them: growth, health, survival, reducing inventory and time off!
Some are legit terrifying. Others are potentially irrational and hilarious.
Not gonna lie… if you’re a long time fan, even we misspelled Ophthalmic in our very first issue.
For others, gorgeous weather all year long means consistent customer flows. Tough life.
Some ideas include walking away for a bit, hitting the internet and coffee... lots of coffee, among others.
Looking for some new account inspiration? We've got some old optical standbys AND some outside the box (and industry!) peer recommendations.
What song gets you hyped?
Marketing, patient care, remaining calm: Each of you seems determined to focus on a thing or two.
Here’s how our Brain Squad is really feeling about the future of their businesses ... and what they need to do next.
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