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ECPs Weigh In on Their Single Most Important Business Goal for 2021

Among them: growth, health, survival, reducing inventory and time off!




  • Keeping staff happy and healthy. — Heather Aites, Family Vision Center, Westminster, CO
  • Cross-training staff. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Survive the uncertainty caused by the pandemic and politics. — Pablo E Mercado, Optima Eye Care, Alpharetta, GA
  • To be happy and safe… — Julie Uram, Optical Oasis, Jupiter, FL
  • A 10 percent increase in sales. — Dario Volante, The Eye Glass Shop, Lynnfield, MA
  • To be thinking out of the box. How to partner with other business to look at seeing eyecare differently. Continue working on branding beyond our four walls. — Sherry Morgan, Logan Eye Care, Lake Mary, FL
  • Travel to an actual real live show! — Jim Williams, Eye to Eye Optometry Inc, Mexico, MO
  • Survive and recoup. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Keeping patients safe while trying to return to normal production by the end of 2021. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Growth. — Lindsey Pulford, Insights Eyecare, Manhattan KS
  • Make sure my customers know my why. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL
  • Engaging more with the community. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • We are getting rid of all frame collections that sell directly to my patients online. People come in to try on glasses, then get them “cheaper” online. They use my WiFi and ask for their PD while still in the practice. We sanitize all the frames patients try on, so it’s starting to be a problem. — Diana Canto-Sims, Buena Vista Optical, Chicago, IL
  • Growth. 2019 was a year of incredible growth for us and 2020 started off the same until the world shut down. We want to pick up where we left off 2019. — Travis LeFevre, Krystal Vision, Logan, UT
  • To stay open all year! — Star Taylor, Richens Eye Center, St George, UT
  • Recover from the things that we’ve lost and start to rebuild. — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
  • To recapture the patients who feared to come out of their home for an eye exam. — Robert M Easton, Jr. OD, FAAO, Oakland Park, FL
  • Growth and efficiency. I have recently implemented Weave into the practice and we have already seen better results with the scheduling and response from patients. — Kyle Henderson, OD, Legacy Eye Care, Yukon, OK
  • Rebound and reorganize. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Take one full week day off after 31 years of working six days a week. — Scott Keating, OD, Vision Trends, Dover, OH
  • Work less. We’ve had six solid months of spike now and we need to hire doctors and staff. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Increase the Bespoke part of my business. I’ll be decreasing my inventory to create a Bespoke wall to inspire and motivate more sales. — Kevin Count, Prentice Lab, Glenview, IL
  • Open new location. — Bret Hunter, Sports Optical, Denver, CO
  • Reorganization. — Douglas Holle, OD, Sunset Eye Care, San Angelo, TX
  • To continue to grow our specialty areas. — Melanie Jenkins, Spring Hill Eyecare, Spring Hill, TN
  • Maybe open couple more appointment slots down the road. Figure out how to survive with VSP or whether we can afford to go oon. — Erika Tydor, OD, Shoreline Eyecare, Shoreline, WA
  • Get a doctor’s lane. — Dorothy Reynolds, Eyes on Fairfield, Fairfield, CT
  • Get a solid marketing effort together. — Megan Lott, OD, Belle Vue Specialty Eye Care, Hattiesburg, MS
  • Social media presence. — Edna Cooley, Shelby Macomb Vision Associates, Shelby Township, MI
  • Finally create a comprehensive office manual! — Elizabeth Atkinson, OD, Atkinson Eye Care, Algonquin, IL

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