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We Wanted to Know Your Favorite Social Media Accounts to Follow and Boy Did You Deliver

Looking for some new account inspiration? We've got some old optical standbys AND some outside the box (and industry!) peer recommendations.




  • I actually idolize “G is for Glasses” from Canada. They are TOP of the line when it comes to marketing, content, eyewear, and honestly, a good time. — Heather Harrington, Elevated Eyecare, Denver, CO
  • ODs on Facebook — we are all in this together — same issues in different locations. — Susan Holt, Coastal North Vision Care, Myrtle Beach, SC
  • @Langleyseye is really cool photographer that is always on point with men’s fashion. @Sunnyeyeshop is a local shop in Brooklyn with awesome social media content. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • On Twitter, there’s a great account dedicated to silent movies @MoviesSilently and I love William Shatner. He was part of the first fandom of the multimedia age, and he does not suffer stalkers or fools. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • ODs on Facebook, OD Divas on Facebook. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • The Awkward Yeti, the heart and brain comics speak to me. — Erika Tydor, OD, Shoreline Eyecare, Shoreline, WA
  • I follow a TON of optical social media accounts so this list could get very long very quick! — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • I’m focused on aesthetics at the moment so Jason Emer is one I check out often, as well as Westlake Dermatology. — Selina McGee, OD, Precision Vision, Edmond, OK
  • Twitter, because you can pretty much say what you want. I follow news, politics, art, sports, books, authors (some of whom I’ve got responses from) and anything that is interesting at the moment. But I never look at the nude pics on there. — Rick Rickgauer, Vision Associates, Girard, PA
  • Luxury Eyewear Forum. Love sharing ideas and experiences with people in the luxury side of eyewear. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Fysh, Opticians on Facebook, ODs on Facebook and Overheard Optometry. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • I like Instagram because there are lots of random kittens… — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Other optometric practices, you get some really great ideas from other practices. — Jess Gattis, Thomas Vision Clinic, Leesville, LA
  • INVISION, of course, for the value it shares in our industry. We Love Eyes, I admire her marketing skills in the optometry world. — Diana Canto Sims, OD, Buena Vista Optical, Chicago, IL
  • Being a frame whore, I tend to follow my favorite brands. And then outdoor stuff, #campervan stuff and dog stuff. — Jim Williams, Eye to Eye Optometry, Mexico, MO
  • @dietprada is humorous yet informative on fashion brands and their “wannabe.’ @evachen is an inspirational Asian role model of a working and family oriented woman and she’s REAL. — Yen Nguyen, Black Optical, Desoto, TX
  • Black Eyecare Perspective because it’s a great community of like-minded individuals all supporting each other. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL
  • The Octician is a really cute page on Facebook where she shares optical memes that she draws. They are relatable and a little more tactful than the memes found elsewhere. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • Eyetrepreneur. Great information. I like the interviews they do. It is something a little different. — Nichole Montavon, Oskaloosa Vision Center, Oskaloosa, LA
  • All About Vision because it’s very informative, also Blossom (@FirstMediaBlossom), they have unique ideas. — Pam Neagle, Austin Eyeworks, Austin, TX
  • Face a Face Paris, they always have fun images that grab your eye. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • Facebook for personal interactions/updates. Instagram for styles. TikTok because it’s hilarious. — Cindy Bruner, Professional Family Eyecare, Coldwater, OH
  • Opticians on Facebook…so much complaining it makes my job seem great!! — Chris Clark, Advan, Panama City, FL
  • NFIB is one of my favorites to follow since they fight for independent small businesses in every state and in the U.S. capitol. — Robert M. Easton Jr., OD, Oakland Park, FL
  • @lionesquegroup on IG. I went to an optical conference where she talked about pop up shops (their emphasis) and it was so insightful to our industry. I was able to pick the owner’s (Melissa Gonzalez) brain after and just completely changed my perception on in office displays and using the patient path for our in office marketing as a whole. — Josh Bladh, Dr Bladh OD, Diamond Bar, CA
  • All on Instagram: @WeLoveEyes and @GlamOptometrist. Non Optical: Chrissy Teigen, Reese Witherspoon, Johnathan Van Ness. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • @hilariabaldwin, she seems like a kind, loving mom and it’s nice to see positive, non-political posts of her day-in-the-life. @madjungry, Lucinda Scala Quinn posts as she cooks daily. I like her cooking utensils and it’s a soothing, non-political escape to watch her. @mariakillam, She is a “true color expert” and teaches you all about undertones in colors, what works together, and what doesn’t. I highly recommend learning her system if you are into decorating or doing any remodeling. @historicroyalpalaces, love British history and love Lucy Worsley, she really makes it interesting. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
  • Instagram: @OpticianNow, @northwest_frame_repair, @myopticpdx, @theurbanglasses. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
  • Actually, I think most optical-related is really boring (except for my own) … but I love @thejadedoptician on IG because she is hilarious and makes fun of this business in the best way. — Nancy Revis, Uber Optics, Petaluma, CA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.



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