Fresh takes on favorite styles go for new intrigue and glamour THIS MONTH, we feature sunglasses that delight by looking to the past. For shapes, designers...
EACH ISSUE, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them...
Don’t Just Fit, Outfit More and more these days, the eyewear completes the outfit. You should do whatever you can to encourage this attitude, as it...
Dori M. Carlson, OD Heartland Eye Care, Park River, ND A business owner with two locations and a mother of two sons, Dr. Carlson never shies...
Editor’s Note: “Real Deal” is a fictional scenario designed to read like real-life business events. The businesses and people mentioned in this story should not be...
JANUARY 15 Arthur “The Fonz” Fonzarelli of Happy Days (which launched on this day in 1974) was the coolest character on TV, with the ability to...
Ralph Anderl is the founder of IC! BERLIN, an independent award-winning eyewear label producing frames exclusively in its own workshops in Berlin where each design is...
BRINGING YOU MORE PROFIT WITH FEWER HEADACHES Your success is our mission. Give us an hour each issue. We promise we’ll make it worth your while....
A NEW EYECARE OFFICE DESIGN CREATES THE RIGHT IMPRESSION Well before patients — and eyewear buyers — meet you, they have a sense of who you...
Hot List of Business-Boosting Products 1 SHED SOME LIGHT For patients who love to read or work on crafts, having access to light is essential. Now...
But he was having none of it.
Wilson Eye Center, Valdosta, GA BEST OF THE BEST: Georgia practice provides super customer service (while smartly branding itself) through its free local contact lens delivery...
Hot social media sites Pinterest, Instagram let you showcase the latest and greatest eyewear BY DANIEL FELDMAN Published in the March/April 2014 issue Funny thing about...
LOCATION / COLUMBUS, OH BY JULIE FANSELOW Think of Barbi Tuckerman as a tour guide for adventurous eyewear buyers. She grew up in the optical business,...
When she worked in an optical store while still in high school, eyecare ranked far down on the list of concerns in Crystal Behrendt’s teenage mind....
When did optometric practices decide to go into the insurance business?
Is this your first time visiting our store?* Have your salespeople ask this question when encountering a new face. If the answer is yes, follow with,...
Week 1 | JAN. 13-17 SALES: Training session: Encourage a collector’s approach to eyewear. MARKETING: Set long-term business goals and break them down into quarterly, monthly,...
WEEK 1 | Week 1 | SEPT. 2-6 SALES Training session: patient handoffs. MARKETING Schools are opening. Good time to promote your selection of funky plano...
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