Hot social media sites Pinterest, Instagram let you showcase the latest and greatest eyewear BY DANIEL FELDMAN Published in the March/April 2014 issue Funny thing about...
LOCATION / COLUMBUS, OH BY JULIE FANSELOW Think of Barbi Tuckerman as a tour guide for adventurous eyewear buyers. She grew up in the optical business,...
When she worked in an optical store while still in high school, eyecare ranked far down on the list of concerns in Crystal Behrendt’s teenage mind....
When did optometric practices decide to go into the insurance business?
Week 1 | JAN. 13-17 SALES: Training session: Encourage a collector’s approach to eyewear. MARKETING: Set long-term business goals and break them down into quarterly, monthly,...
WEEK 1 | Week 1 | SEPT. 2-6 SALES Training session: patient handoffs. MARKETING Schools are opening. Good time to promote your selection of funky plano...
New arrival supplies low-key cool.
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