Sales flat? Customers going elsewhere? Try these 9 fresh approaches to optical retailing The definition of insanity? According to my mother and other reliable sources, it...
Why ‘educating’ cheapskate patients rarely works (unless you do this first ) This article originally appeared in the Nov-Dec 2014 edition of INVISION. I read a...
Technological resistance is futile, and it robs you of opportunity to serve people like never before. This article originally appeared in the Nov-Dec 2014 edition of...
Done right, billboards can be an effective vehicle to share what puts you ahead of the competition. This article originally appeared in the Nov-Dec 2014 edition...
L.A. eyewear purveyor caters to the creative set.
HOW AMBITIOUS ARE YOU? SEE IF YOU’RE A DREAMER, DOER, BOTH OR NEITHER COMMITMENT TO SUCCESS 1. As a business owner, what’s your ultimate goal? ___...
SHOW-OFFS Variety rules as frame displays move beyond traditional boards When it comes to choosing display units, some eyecare providers have an opinion on every rack,...
Each issue, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them...
DENIM ON DEMAND DIESEL’s denim look is gaining steam. Musical artist Wyclef Jean sports model DL0071 while performing during the World Cup closing ceremony. Available in...
New practice reflects style of longtime optometrist.
Step boldly into the future with eyewear featuring high-tech materials and design Eyewear’s horizons are expanding. Materials continue their march into the future,...
Definitely something for everyone in 2015 sunglass collections for men Your male customers have nothing to worry about. Spring/summer 2015’s vast selection ensures that somewhere out...
I T ’ S A S N A P 1 Easily remove display lenses from a rimlon eyewire frame with these new lens-splitting pliers. Just one squeeze...
1 I’m half-American, half-Italian. I arrived in the USA at 5 months old and left at 7 years old. I learned from both countries. But I...
Published in the September-October 2014 issue GAZE INTO THE CRYSTAL BALL The Vision Council will give a State of the Industry address to look at recent...
The Official Eye Docs of Rock Playing at a stage a near you Give it up for this longtime band, which started playing together in 1987...
This high-producing optician is creating unnecessary drama for his colleagues. How can his manager rein him in? Peter Hastings, the top optician at Liberty Eye Care,...
Conjure an Angry Elf Want to write convincing ad copy? Jay Conrad Levinson, author of Guerrilla Marketing, suggests you imagine an evil elf sitting on your...
Week 1 / SEPT. 15-19 CUSTOMER SERVICE With fall school sports starting, it’s a good time to brush up with safety guidelines from Prevent Blindness. Find...
SEPT 20 Bow down before a living eyewear legend on SOPHIA LOREN’S 80TH BIRTHDAY. Loren’s heart-stopping curves and sultry eyes have helped make her a symbol...
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