THIS MONTH’S QUESTION: DO YOU OFFER INFANTSEE?

YES: 25%

• We have an InfantSEE sign outside, but word of mouth works best. — Heather Harrington, Elevated Eyecare, Denver, CO
• I tell all expecting mothers about our service. I have also done a Facebook video. — Katie McElvaine, OD, Springfield Family Vision, Springfield, MO
• We mostly use word of mouth with our established patients. If a patient is a new parent we let them bring the infant in during their appointment. — Jessika Arena, The Eye Center, Asheville, NC
• The only ones that use it are the ones looking for a freebie. They’re going to go to whomever is the cheapest next time. Not worth having as customers. — Dave Goodrich, Goodrich Optical, Lansing, MI
• We don’t really market it at all. — Gail Bailey, The Eye Care Clinic, Hill City, MN
• Just tell patients when they come in. — Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
• The OD is signed up, but there is no follow through to retain the children or their families. — Stacey Harlander, CNY Eye Care, East Syracuse, NY
• We have a couple of great partners in local pediatricians and day cares. We know infants don’t walk into our office on their own, so we do our best to blow parents away with our awesome customer service while they are here. Also, one simple question: Is there anyone else in the family we can schedule while you are here? — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
• We are listed on the list of providers. — Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
• We do presentations for our local prenatal nurse groups and get tons of referrals from them. — Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
• E-blasts, POP, discussing with patients the importance of early eyecare. — Selina McGee, OD, Precision Vision, Edmond, OK
• I always let pregnant moms know about the program. — Paula Koch, OD, Cherry Optometry, Chelsea, MI
• We don’t promote this much but bring it up to expecting mothers when they are in. — Zach Dirks, OD, St. Peter Eyecare Center, St. Peter, MN
• No follow-up. — Stacey Nutting, CNY Eye Care, East Syracuse, NY
• I make sure we speak about the program with each and every expectant mother, father and grandparent we see. Word of mouth seems to be the best process. — Ted McElroy, OD, Vision Source Tifton, Tifton, GA
• Currently there is no marketing. There is discussion with parents of small children in the chair. — Susan Frein, Ames Eye Care, Ankeny, IA
• A placard in the window. — Kathy Maren, Combs Eyecare & Eyewear, Western Springs, IL

NO: 75%

• We are booked two weeks in advance. We have to pick our battles and we have not done enough research to pick this one. — Diana Sims, Buena Vista Optical, Chicago, IL
• Never heard of it and we do a ton of pediatrics. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
• We have an older clientele. — Texas L. Smith, OD, Dr. Texas L. Smith & Assoc., Citrus Heights, CA
• What is it? — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
• We’re a primary care office. — Steve Boydte, Performance EyeCare, Swansea, IL
• No eye doctor in my office. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
• Doctor doesn’t like to see kids under five. — Susie Phillips, Dr. Brendon Johnson, OD, Pekin, IL
• I am unfamiliar with the program. That may be because we are an ophthalmology practice and InfantSEE is an American Optometric Association program. — Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA

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If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.